For a business starting out, the prospect of attracting the right type of customers, with the value you need to grow your enterprise, can be daunting. Fortunately, digital technology allows you to target very specific markets with valuable content and highly tailored marketing messages. You no longer have to rely on word of mouth referrals, cold calling or scattergun advertising.

Yet, simply reaching a market is not enough to turn leads into customers.

As a business owner, whenever you engage a person using a marketing technique – e.g. email marketing, an online advert etc – that person becomes a lead. Lead generation is the process of creating interest in your products and services in the hopes of turning them into paying customers.

As the result of lead generation is ultimately sales, rather than enquiries, finding the best ways to increase the quality and relevance of your leads is central to lead generation, as is the process of nurturing a lead from first contact to first purchase.

The ruthlessly competitive business environment for SMEs means any edge can be a huge advantage. Getting your marketing right could massively boost your sales this year.

Follow these five digital growth strategies to get you started.

The days when online marketing was a non-issue for the construction sector are gone. The power of the Internet is now being harnessed at every level of the industry – and your competitors know this. Internet marketing is an excellent way for your business to optimise resources and improve its bottom line.

Here are five ideas to help you.

Despite the temporary lull in business activity, competition in most sectors is as strong as ever, so effective marketing is a must. Uncertain times are always potentially around the next corner, which is why the smartest companies strive to nullify its effects and stay ahead. If you run a small or medium-sized enterprise (SME), read on to discover more.

Below, we offer free tips from business experts on how to overcome the obstacles, maintain your market position, compete with larger organisations and grow your company – whatever the weather outside.

In uncertain times like these, you will already be aware that your client base is the lifeblood of your company. While retaining existing customers should always be a priority – regardless of what the economy is doing – retention alone won’t make your company grow, and will leave you vulnerable should a customer cancel or go out of business.

Even during the Covid 19 shutdown, active marketing efforts can help your company to grow by reaching out to new customers. In fact, getting your business in front of customers has never been easier – what with more people than ever spending time online during the shutdown.

Many small business owners get frustrated when their companies don’t expand rapidly, but to make sustainable progress, you should be aiming for a steady increase in sales, not for sales spikes. This will allow you to scale your operations up gradually.

However, you’ll need to continuously attract new leads, qualify them, and nurture them so that they become customers. The best way to do this is to develop a lead generation system that you and your staff can follow with ease.

If you aren’t sure where to start, here are our top five lead generation and conversion tips.

If you're worried that you won't be able to achieve your business goals this year due to the impact of the coronavirus pandemic, consider automating your marketing processes. Marketing automation will help you to reduce expenditure and increase sales so that you can maximise your profits. Let's look at some of the advantages it provides.

If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics that you can use.

While it's crucial to engage with potential customers throughout the buying journey, if you pester them, they may go elsewhere. So how can you convert leads into clients without coming across as pushy? Here are some ideas to try.