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LinkedIn Native Video WILL Attract More Customers! - Here's 5 Benefits

Posted by Leanne Mordue on 19-Feb-2020 12:57:00

Since LinkedIn introduced its native video feature in 2017, it's become increasingly attractive for small and medium-sized businesses. Your business could be missing out if it's not one of them, so let's go straight into looking at 5 reasons for business owners to use it to generate more leads and sales.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM

How Important Are Google Reviews For My Business? (4 Reasons Why They Are Very Important!)

Posted by Will Williamson on 14-Feb-2020 16:51:22


With 1 in 4 UK consumers now using TripAdvisor before they book their holiday, the importance of reviews in todays consumer-led society has never been higher. This week someone came to JDR for an interview, and had read all our Google reviews ahead of the interview. Many potential customers read our reviews before finally deciding to work with us. Your customers do too.

It’s not always easy to get these reviews – your customers will mostly take your good service for granted and Google don’t let you write a review without opening an account so unless they are extremely motivated they will be easily deterred. In the company marketing department, you may not have easy access to your customers, and many directors dislike the idea of ‘bothering’ customers to ask for reviews. So is it worth the effort? Here are 6 great reasons:

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Topics: Sales & CRM, Strategy

New Year Sales Drive? Read This Before You Make Any Cold Calls

Posted by Leanne Mordue on 03-Feb-2020 14:13:00

As the new year gathers pace, many businesses are looking to step up their sales performance. Attracting new customers is the first step on the road – and it can be tempting to fall back on that old standby, cold calling. But hold your horses. There are plenty of alternatives that don't involve calling people out of the blue.

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Topics: Sales & CRM

How Your Website Can Help Increase Sales - Even If You’re Not Selling Online!

Posted by Leanne Mordue on 13-Dec-2019 11:48:00

A lot of articles talk about a website in terms of lead generation and marketing – i.e. getting people interested before the hard work of making a sale begins. But what if you’re one of those businesses for whom the majority of sales are still made face-to-face, at events, or through referrals? Do you really need to sink money into a website in this case? Yes. Your website is your most important sales asset, bar none. And that applies even if you make none of your sales online.

In this article, we explain why, and how you can optimise your website to make more offline sales.

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Topics: Sales & CRM

5 Reasons Your Website Traffic Is Going Nowhere

Posted by Andrew Gibbins on 14-Oct-2019 15:54:00

Increasing the flow of traffic to your website is an important first step, but is not the end goal. Many businesses find that, although their total web traffic increases month on month, the number of qualified leads does not. What are the main reasons businesses continue to find it difficult to generate B2B sales leads, despite an increase in web traffic? Let’s have a look:

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Topics: Sales & CRM

How To Attract Customers From Specific Countries To Your Website

Posted by Andrew Gibbins on 09-Oct-2019 14:09:00



To break into a new international market, you need a website that ranks well in your target country. However, there are several challenges to overcome when trying to attract customers from specific countries to your website, primarily related to language and SEO.

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Topics: Sales & CRM

Building A Relationship With Leads (And How It Can Lead To More Sales)

Posted by Leanne Mordue on 08-Oct-2019 12:24:00

In B2B sales, people don’t buy from companies; they buy from other people. Every business lead you generate had a person attached to it, with a role to play in that business, motivations, stressors and other factors that affect their purchase decisions. Many businesses feel their products and services sell themselves on their own virtue – and in some cases this is true – but all lead nurturing strategies benefit from relationship building.

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Topics: Sales & CRM, Strategy

Get The Lowdown On SharpSpring's New Sales Features

Posted by Leanne Mordue on 11-Sep-2019 14:49:47

In the last few months, SharpSpring, the popular marketing automation platform, has launched two new features: SharpSpring Sales Optimiser and SharpSpring Meetings. So, what exactly are they and how can they benefit sales teams seeking to improve their processes and results? Let's examine each one more closely.

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Topics: Marketing Automation & Email Marketing, Sales & CRM

4 Steps You Should Take When A Customer Asks You To Lower Your Price

Posted by Will Williamson on 11-Jul-2019 13:30:00

Every transaction between a seller and a buyer is a relationship and, like all successful relationships, this needs to be approached in a specific way to ensure that a beneficial outcome is received by all parties involved. However, when a customer asks you to lower your prices, it can be all too easy for this relationship to descend into a battle, ultimately leaving both parties frustrated.

As such, our experts at JDR Group have created this easy guide to help you out in these situations, offering you a framework to follow that will leave everyone happy at the end of the transaction. It is important to have a documented and consistent way of dealing with these situations, allowing you to treat every customer fairly, while also ensuring that your company continues making a profit.

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Topics: Sales & CRM

10 Steps To Boost Customer Retention

Posted by Will Williamson on 04-Nov-2018 16:00:00

The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater ROI, and it only costs a fraction of what you'd spend on winning a new customer. To help you achieve this, we've broken down 10 key steps you can use to boost your customer retention.

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Topics: Sales & CRM