JDR Group's 'Digital Prosperity' Blog

Increasing the flow of traffic to your website is an important first step, but is not the end goal. Many businesses find that, although their total web traffic increases month on month, the number of qualified leads does not. What are the main reasons businesses continue to find it difficult to generate B2B sales leads, despite an increase in web traffic? Let’s have a look:

To break into a new international market, you need a website that ranks well in your target country. However, there are several challenges to overcome when trying to attract customers from specific countries to your website, primarily related to language and SEO.

In B2B sales, people don’t buy from companies; they buy from other people. Every business lead you generate had a person attached to it, with a role to play in that business, motivations, stressors and other factors that affect their purchase decisions. Many businesses feel their products and services sell themselves on their own virtue – and in some cases this is true – but all lead nurturing strategies benefit from relationship building.

In the last few months, SharpSpring, the popular marketing automation platform, has launched two new features: SharpSpring Sales Optimiser and SharpSpring Meetings. So, what exactly are they and how can they benefit sales teams seeking to improve their processes and results? Let's examine each one more closely.

Every transaction between a seller and a buyer is a relationship and, like all successful relationships, this needs to be approached in a specific way to ensure that a beneficial outcome is received by all parties involved. However, when a customer asks you to lower your prices, it can be all too easy for this relationship to descend into a battle, ultimately leaving both parties frustrated.

As such, our experts at JDR Group have created this easy guide to help you out in these situations, offering you a framework to follow that will leave everyone happy at the end of the transaction. It is important to have a documented and consistent way of dealing with these situations, allowing you to treat every customer fairly, while also ensuring that your company continues making a profit.

The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater ROI, and it only costs a fraction of what you'd spend on winning a new customer. To help you achieve this, we've broken down 10 key steps you can use to boost your customer retention.

Being an effective salesperson means you have to strike a delicate balance between cultivating an excellent relationship with your existing clients, and going out to generate new business. Looking after your existing client base is absolutely a critical part of sales success - but the only way to keep growing is to actively seek out new opportunities.

HubSpot is the marketing leading sales and marketing software platform for small businesses. While not the ideal fit in every single case, for the majority of business owners we work with it is the platform we'll recommend. 

Sales forecasting is one of the most essential processes in an SME because every element of the business is tied back to sales. If you think about it, sales forecasting has a direct impact on your company’s financial performance and financial planning.

You may be aware that HubSpot offers a tool called pipeline management? But what is it and how can it assist with your sales pipeline management?