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JDR Group's 'Digital Prosperity' Blog

SEO For Law Firms Made Easy

Posted by will williamson on 21-Mar-2017 22:40:00


Using SEO focused content to connect with potential clients online is more necessary than ever for law firms today. Google will allow your potential customers to find you quickly, and convey information about your services in a way that is direct and nearly instant.

People use Google to find everything they need, solicitor’s services included. But there are a lot of misconceptions when it comes to online promotion. Google is partly to blame for this, as they change what is favoured by their algorithms from time to time. 

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Topics: Search Engine Optimisation

Are Organic Keyword Rankings Still Important In 2017?

Posted by Matthew Tudge on 05-Feb-2017 10:35:00

Google is constantly making changes to its search engine on a daily basis. Some of these affect rankings, some affect the layout of the SERPs and more. Recent changes include Google removing the right-hand side ads, the mobile friendly update and many others.

Throughout the digital age and the period that SEO companies and marketers have been improving the web presence of businesses, organic keyword rankings have always been THE top priority. With so much shift in the landscape of the internet over recent years and in SEO, we ask the question “are organic keyword rankings still important?”

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Topics: Search Engine Optimisation

What Are The Best SEO Techniques in 2017?

Posted by leanne mordue on 02-Feb-2017 11:00:00


SEO has changed a lot over the years, and at the beginning of 2017 there is a lot of speculation over what techniques genuinely work, and which are best consigned to history. Yet amidst the hear-say and popular opinion, there are known facts about the future of SEO in 2017. Search marketing continues to evolve, as do consumer demands. Ease-of-use is the name of the game and the last two years have expanded mobile use to unparalleled levels. This brings with it more sophisticated voice search (e.g. Siri, Alexa) and a rise in conversational queries, as well as a high demand for video services. In this article we look at which SEO techniques you need to make a part of your arsenal, and identify upcoming platforms which will become influential over the course of this year.

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Topics: Search Engine Optimisation

How SEO Has Changed Since 2007

Posted by will williamson on 28-Dec-2016 11:30:00


When researching one of our latest articles we came across a blog post proclaiming the death of SEO that was more than a decade old. Contrary to these sentiments, on the cusp of 2017, search engine optimisation is still as important as it always has been.

Search engines are the jumping off point for over 80% of B2B queries, so it is crucial that your business has great visibility on the first page of Google. In many ways people’s search behaviour hasn’t changed much over the past 10 years. They still use similar keywords and give preference to the top three Google search results. Your number of clicks drops off rapidly as soon as you slip off the front page, so securing and maintaining a front-page position is still the Holy Grail of SEO strategy.

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Topics: Search Engine Optimisation

A Quick SEO Checklist To Help You Prepare For 2017!

Posted by Matthew Tudge on 02-Dec-2016 14:26:17

With Christmas fast approaching and the year drawing to a close, now is the perfect time to start your preparations for next year. You have probably already planned some of your business marketing and goals for the year ahead but you may have missed some quick SEO points! If you really want to start your New Year on a high, continue reading below and make sure you implement this quick SEO checklist.

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Topics: Search Engine Optimisation

What NOT To Do When Implementing Onsite SEO Changes To Your B2B Website

Posted by Adam Jones on 24-Nov-2016 10:45:00

Are you looking at implementing new Onsite SEO changes to your B2B website? Do you know what and how to implement them? When updating Onsite SEO you need to be extremely careful that you’re doing it right. If you get your Onsite SEO wrong then this could potentially be very costly for your website. When optimising your website you need to make sure you’re abiding by SEO rules and that you follow the best practices. In this article, I will be discussing common mistakes that are made when implementing Onsite SEO and how you can avoid them.

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Topics: Search Engine Optimisation

How Much Does SEO Cost?

Posted by will williamson on 23-Oct-2016 10:25:00

Effective SEO requires a high level of expertise and a long term investment of time, and where time is money, every service comes at a price. You will find SEO quotes ranging from £25 to many thousands of pounds per month. SEO techniques vary widely from supplier to supplier – and some are more effective than others.

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Topics: Search Engine Optimisation

Penguin 4 And Possum – The Latest Google Algorithm Updates You Must Know About!

Posted by Matthew Tudge on 15-Oct-2016 11:07:00

Every now and then the SEO community gets shaken up. This often comes in the form of an animal. These animals are what Google's biggest algorithm updates are named after, including Panda, Penguin and Hummingbird. Recently, a very familiar algorithm has been given a long-awaited, fresh update, “Penguin”. Also, Google has released a brand new, game-changing update for local search, “Possum”.

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Topics: Search Engine Optimisation

Google Keyword Planner Has Updated! Has Keyword Research Changed Forever?

Posted by Matthew Tudge on 22-Sep-2016 15:58:00

Keyword research is one of the most important parts to get right at the start of any SEO campaign. It can really make or break the campaign. If it isn't done correctly then you are going to be targeting phrases that are either way too competitive or phrases that don't really get many searches. On the other hand, if it is done well it sets the basis for a great search engine optimisation campaign and the results can be extremely rewarding.

The majority of marketers, SEOs and even some business owners will all be familiar with the Google Keyword Planner and Google Keyword Tool before it. Many of us have relied on this free tool for a long time now as it provides search query volume, ideas, average AdWords cost per click, AdWords competition and more. However, the Keyword Planner we all know and love has been overhauled! Well, the average monthly searches section has anyway. This section used to show us a search figure for a phrase, i.e. 120 searches. Since the update, it now shows a ranged figure i.e. between 10-100 etc. So now with the Google Keyword Planner we have no real idea of exact search volume, just a really broad estimate.

What are the consequences of this update? Has keyword research changed forever? Continue reading below to hear our thoughts...

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Topics: Search Engine Optimisation, Marketing News

3 Reasons Why You Need To Regularly Check Your Websites Google Analytics Statistics

Posted by Adam Jones on 06-Jul-2016 08:58:00


How regularly do you check your Google Analytics? Does your website even have Google Analytics installed? Google Analytics is one of the biggest and most important tools available to you for analysing data and finding areas to improve on your website. If you regularly check your Google Analytics, you’ll be able to pick up some very insightful information. In this article, I will be discussing the 4 main reasons why you need to be regularly checking your Google Analytics statistics.

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Topics: Search Engine Optimisation

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