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JDR Group's 'Digital Prosperity' Blog

Pinterest Vs Instagram For Business – Which Is Best?

Posted by Matthew Tudge on 19-Apr-2017 15:18:06

Are you a business owner overwhelmed by the amount of Social Media platforms that are out there? You have probably noticed that in recent years image-based platforms, in particular, have risen in popularity immensely! Platforms like Pinterest, Instagram and Snapchat have and are starting to become a necessity when it comes to business marketing. But where do you start? Which platform is best?

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Topics: Social Media Marketing

Which Social Media Platform Is Best For Business?

Posted by Leanne Mordue on 13-Apr-2017 11:50:00

Everybody knows that social media is an extremely effective way to increase brand awareness. Yet with so many social media platforms available and new forums being continually developed, it can be confusing to know where to focus your time, attention and marketing budget. Getting social media right takes practice and expertise. Posts need to be interesting and engaging, whilst also appealing to the right audience. If you’re not attracting the right consumers, your social media efforts will not add value. The real question you should ask is ‘Which social media platform is best for my business?’

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Topics: Social Media Marketing

The 6 Biggest Mistakes You Can Make When Marketing With Social Media

Posted by Leanne Mordue on 07-Apr-2017 13:45:00

Most of your suppliers, competitors and customers will have a presence (formally at least) on the big three social media platforms: Twitter, Facebook and LinkedIn. You may well use social media for business yourself.

However, for every small business that successfully uses social media to generate leads and get sales, there are 10, 25, 50 other businesses that fail to make an impact. What are the reasons for this? The success stories prove that social media marketing does work and it does bring results, but many business users fall prey to the same few common mistakes.

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Topics: Social Media Marketing

Branding And Content On Social Media For B2B & B2C Businesses: What Are The Main Differences?

Posted by Leanne Mordue on 27-Mar-2017 17:30:00


The necessity of a social media presence isn't debated anymore, no matter what kind of business you operate. Potential clients for companies that operate in the B2B sector are being reached via social media, so if you aren't taking advantage, you are putting your business at a disadvantage.

There are some pesky ideas that seem to be haunting the B2B community when it comes to social media. Many company directors still cling to the idea that somehow social media marketing isn't necessary for their business, just because they don't operate in the B2C sector.

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Topics: Social Media Marketing

3 Tips To Increasing Brand Awareness On Social Media

Posted by Adam Jones on 23-Mar-2017 12:08:14

One of the hardest parts of using social media for your business is getting your brand known. Not only can this be difficult to do on social media but it can also be difficult to do full stop. Getting your brand awareness increased can be a daunting task and many businesses don’t even begin thinking about this. Social media platforms are massive for businesses to use and when it comes to getting your brand known, social media is a great place to start. In this article, I discuss 3 tips that can be rolled out across your different social media platforms that can really improve your brand awareness!

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Topics: Social Media Marketing

Social Media Vs Traditional Media: Which Is More Effective For An SME?

Posted by Leanne Mordue on 06-Mar-2017 10:40:00


SMEs have a lot of options when it comes to online advertising. In the last ten years the social media outlets have started to change the way that people handle information, reducing the dependence of businesses on traditional media.

Instead of being limited to advertising in industry magazines, local newspapers and websites, SMEs now have a powerful new tool for promotion. The costs involved with social media marketing and advertising are far lower, but the kind of advertising methods that work are sometimes difficult to understand.

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Topics: Social Media Marketing

LinkedIn For Business Tips: 5 Mistakes You Should Avoid At All Costs

Posted by Will Williamson on 28-Feb-2017 17:00:00

The world of social networking is growing all the time, but for B2B professionals there really is only one place to be; LinkedIn.

Using professional social media is unique. Many of the things that are acceptable on websites like Facebook or Twitter are downright dangerous on LinkedIn.

When you are using LinkedIn for business, there are some really important things to be aware of. This article will help you to avoid making grievous errors on LinkedIn, and possible damaging your lead generation prospects.

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Topics: Social Media Marketing

The Impact Of Social Media On Society & Business: What This Means For Your B2B Brand

Posted by Leanne Mordue on 23-Feb-2017 16:54:31


Social media has developed quickly and is changing the way that people interact with information and communicate. While most companies will recognise social media's importance for B2C (Business to Consumer) marketing, the B2B (Business to Business) market still remains relatively underdeveloped.

This is not a surprise, given the self-image that many B2B companies have.

It is hard to get excited about an adhesives company, even if it is yours. And this is emblematic of the issues that the B2B sector has when using social media.

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Topics: Social Media Marketing

5 Ways To Use Facebook Live For Your Business To Improve Engagement And Inspire Your Customers

Posted by Matthew Tudge on 12-Feb-2017 11:10:00

 

Engaging and interacting with your customers is a must for any business, and creating content is a great way to do this. Videos and image content creation are much more appealing than text alone. What if the video however was live and in the moment?

Back in 2015, Facebook released their Facebook Live feature. When this first began testing it was only introduced to celebrities. However, Facebook Live has since been made available to everyone.

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Topics: Social Media Marketing

When Social Media Goes Wrong For Businesses

Posted by Leanne Mordue on 11-Feb-2017 11:45:00


Social media is a strong lead generation tool for B2B businesses, but is wide open to misuse. Achieving the right balance of content, activity and responsiveness is a recipe for building trust and reaching out to new prospects. A wrong-footed approach to social media can have exactly the opposite effect. Here we examine seven common social media mistakes and why you should avoid them.

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Topics: Social Media Marketing

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