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JDR Group's 'Digital Prosperity' Blog

3 Tips To Increasing Brand Awareness On Social Media

Posted by Adam Jones on 23-Mar-2017 12:08:14

One of the hardest parts of using social media for your business is getting your brand known. Not only can this be difficult to do on social media but it can also be difficult to do full stop. Getting your brand awareness increased can be a daunting task and many businesses don’t even begin thinking about this. Social media platforms are massive for businesses to use and when it comes to getting your brand known, social media is a great place to start. In this article, I discuss 3 tips that can be rolled out across your different social media platforms that can really improve your brand awareness!

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Topics: Social Media Marketing

Social Media Vs Traditional Media: Which Is More Effective For An SME?

Posted by leanne mordue on 06-Mar-2017 10:40:00


SMEs have a lot of options when it comes to online advertising. In the last ten years the social media outlets have started to change the way that people handle information, reducing the dependence of businesses on traditional media.

Instead of being limited to advertising in industry magazines, local newspapers and websites, SMEs now have a powerful new tool for promotion. The costs involved with social media marketing and advertising are far lower, but the kind of advertising methods that work are sometimes difficult to understand.

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Topics: Social Media Marketing

LinkedIn For Business Tips: 5 Mistakes You Should Avoid At All Costs

Posted by will williamson on 28-Feb-2017 17:00:00

The world of social networking is growing all the time, but for B2B professionals there really is only one place to be; LinkedIn.

Using professional social media is unique. Many of the things that are acceptable on websites like Facebook or Twitter are downright dangerous on LinkedIn.

When you are using LinkedIn for business, there are some really important things to be aware of. This article will help you to avoid making grievous errors on LinkedIn, and possible damaging your lead generation prospects.

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Topics: Social Media Marketing

The Impact Of Social Media On Society & Business: What This Means For Your B2B Brand

Posted by leanne mordue on 23-Feb-2017 16:54:31


Social media has developed quickly and is changing the way that people interact with information and communicate. While most companies will recognise social media's importance for B2C (Business to Consumer) marketing, the B2B (Business to Business) market still remains relatively underdeveloped.

This is not a surprise, given the self-image that many B2B companies have.

It is hard to get excited about an adhesives company, even if it is yours. And this is emblematic of the issues that the B2B sector has when using social media.

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Topics: Social Media Marketing

5 Ways To Use Facebook Live For Your Business To Improve Engagement And Inspire Your Customers

Posted by Matthew Tudge on 12-Feb-2017 11:10:00

 

Engaging and interacting with your customers is a must for any business, and creating content is a great way to do this. Videos and image content creation are much more appealing than text alone. What if the video however was live and in the moment?

Back in 2015, Facebook released their Facebook Live feature. When this first began testing it was only introduced to celebrities. However, Facebook Live has since been made available to everyone.

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Topics: Social Media Marketing

When Social Media Goes Wrong For Businesses

Posted by leanne mordue on 11-Feb-2017 11:45:00


Social media is a strong lead generation tool for B2B businesses, but is wide open to misuse. Achieving the right balance of content, activity and responsiveness is a recipe for building trust and reaching out to new prospects. A wrong-footed approach to social media can have exactly the opposite effect. Here we examine seven common social media mistakes and why you should avoid them.

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Topics: Social Media Marketing

Twitter Vs Facebook Advertising: Which Offers Better Value For SMEs?

Posted by will williamson on 29-Jan-2017 14:10:00

Facebook and Twitter are giants of social media with a reach that cannot be rivalled by any competing platforms. In this article we take a look at how you can leverage these two platforms to your best benefit as an SME. Paid advertising on Facebook and Twitter are the two most immediate ways to increase your reach and engagement. However, each network comes with its own inherent benefits and specialisations. This post will point out the strengths of ad campaigns on Facebook Ads and Twitter Ads, giving a concise comparison of how each network can help you.

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Topics: Social Media Marketing

How To Use Social Media ‘Like’ Buttons

Posted by will williamson on 27-Jan-2017 16:10:00

Scannable, shareable, engaging content is the key to success on social media. However, once you have created captivating content, you can increase its reach by using social media share and like buttons. In this article we look at what social like buttons are at your disposal, and how they can be used to your best marketing advantage. From the placement of your buttons, to proven content marketing techniques, we have social media like buttons covered.

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Topics: Social Media Marketing

Understanding The Influence Of Social Media On Purchase Decisions

Posted by will williamson on 23-Jan-2017 10:41:00

Social media plays a huge role in supporting business purchase decisions. The insights which a business development professional can gain from careful analysis of their social media following are invaluable to gauging which factors contribute to leads making purchases. A study of director-level decision makers found over 80% resorting to social media to support their purchases, being sensitive to trends, news and service reviews posted on Facebook and LinkedIn. When creating value propositions or building a marketing strategy, businesses should assess the needs and wants of their followers, paying careful attention to trends when looking to expand the scope of their products or services. Here is a look at how social media influences purchase decisions within B2B companies.

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Topics: Social Media Marketing

7 Ways To Sync Your SEO And Social Media Strategies

Posted by will williamson on 22-Jan-2017 09:40:00

Online marketing is an art that is continually evolving. Both SEO and social media marketing play a role in this, yet many businesses fall into the trap of focusing on one side of the equation, at the expense of the other. The impact which social media has on public opinion is undeniable, yet with over 90% of all online experiences beginning in search traffic, it is critical to merge these two avenues. When one successfully establishes a balance between social media and SEO, the impact on the growth of your business is profound. Here we take a look at the most lucrative and innovative strategies to sync your social media and SEO strategies. Lift your online presence using these seven stellar solutions.

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Topics: Social Media Marketing, Marketing Strategy

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