JDR Group's 'Digital Prosperity' Blog

How many visitors does your website currently attract organically each month? 500? 1,000? Not even that much? Are you happy with the number of visitors your website is attracting? Boosting your organic website traffic can prove to be a challenge for many business owners. Google has evolved immensely over these last few years and so has our search behaviour. If your company is still using outdated SEO tactics to try and get more organic hits then your organic traffic levels could be at risk. This could mean you need to look at ways on how you can boost your organic traffic.

A content marketing blog aims to inform its readers by giving a high quality, ethical, and valuable insight into your company's product or service, and overall brand. They help build credibility, and with the immense amount of exposure they can bring to your company, the potential of connecting with a wider audience is increased massively.

No matter what industry you’re in, you’ve probably received a call from an agency telling you the benefits of getting tracking software installed on your website. It may even be the case you’ve had enough of these calls and you now point blank refuse to have any tracking software on your website. The truth of the matter is that tracking software can be incredibly beneficial to your business. Below are some of the key benefits to website tracking software.

Cold Calls. Dreaded by most, yet still considered a must. Is this true? Are cold calls really the only way to successfully generate leads?

It is vital to do everything in your power as a business owner to get your company name out there, with your product or service benefiting people's lives. However, cold calling is definitely not the only route to go down to achieve recognition and sales.

Different businesses will target different clients, however they all have the same aim, and that's to make as much profit as possible.

Start-up businesses need initial clients. Mid-level businesses need to continue to expand their current client base, targeting a slightly more specific audience. Established more successful businesses need fewer, but better and higher paying clients.

Technology is everywhere you look and whether you agree with it or not, the internet is one of, if not THE most powerful tool on the planet.

Many manufacturing companies are slowly starting to recognise that in this day and age they can't afford to not actively participate in online marketing. Not too long ago a large portion of manufacturers didn't think lead generation applied to them, and relied solely on existing clients and word of mouth to accumulate sales. Oh how times have changed!

When you’re trying to run a business, especially if it’s a small business, it can be almost impossible to do every single task that needs to be done. In fact, many of the tasks that need to be done you may not even want to do. Copywriting could be one of these undesirable tasks. Not only do you have to take time out to write the actual copy, you also need to make sure what you have written is accurate, professional and without mistakes.

Inbound digital marketing strategies depend on having an established brand and a receptive audience that you can nurture for lead generation. This can be a problem for start-ups, as most people in your target market will not have heard of your business.

Can you still use digital marketing techniques to grow your business? Of course, but to be effective we suggest you follow these five marketing ideas:

Analysing the traffic on your website is a necessary part of managing online content. Two of the most popular systems that you can take advantage of are Google Analytics and Mixpanel. The good news is that they are both free for smaller businesses. The way that Google Analytics and Mixpanel function is different, though recently Google Analytics has been working to catch-up with some of the features that Mixpanel offers.

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.