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JDR Group's 'Digital Prosperity' Blog

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Thinking Of Going 0-100 In 6 Seconds With Your Digital Marketing Strategy?

Posted by Leanne Mordue on 30-Oct-2019 14:01:45

New generation marketing strategies are the best way to supercharge your business. Whether you’re diversifying into a new market or strengthening your current client base, there isn’t currently a better way of getting the results you need. However, it’s important to take a considered approach to marketing, rather than trying to rush to the finish line. Trying to go from 0 to 100 in six seconds is as likely to leave you with a burnt-out engine or careening off the road as it is to get you to your destination.

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Topics: Strategy

New Generation Marketing Strategies vs Old School Marketing Strategies

Posted by Andrew Gibbins on 29-Oct-2019 12:16:00

What are new generation marketing strategies, and how do they compare to ‘old school’ techniques? Over the past few years, noticeable trends have caused changes to how businesses market themselves – to the extent that some old school strategies are no longer as effective, and can even be counter-productive.

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Topics: Strategy

The Importance Of Targeting The Right Audience (And How To Do It)

Posted by Andrew Gibbins on 28-Oct-2019 11:13:00

Marketing is only effective if you target the right audience. If you market to the wrong people, your content will fall on deaf ears – for no other reason than they don’t need your services, or aren’t in a position to purchase them. There’s no point trying to appeal to everyone – only people who have a definite interest in what you sell. This is why it’s so important to understand who your ideal customers are, what they’re searching for online, and how you can be found by them.

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Topics: Strategy

9 Tips For Generating High-Quality Leads

Posted by Will Williamson on 17-Oct-2019 10:40:00

You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. As generating each lead costs your company money, an effective lead generation strategy should focus on maximising the number of high-quality leads, while filtering out those that are less relevant. How is this achieved?

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Topics: Strategy

4 Reasons Why Word Of Mouth Alone Is Not A Sustainable Strategy

Posted by Leanne Mordue on 16-Oct-2019 10:06:00

Who doesn’t love a word-of-mouth referral? It’s a great endorsement of your business and is definitely something to aim for. Many mature businesses gain a lot of their new clients on the back of client referrals. Word-of-mouth referrals are gold dust for several reasons:

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Topics: Strategy

Building A Relationship With Leads (And How It Can Lead To More Sales)

Posted by Leanne Mordue on 08-Oct-2019 12:24:00

In B2B sales, people don’t buy from companies; they buy from other people. Every business lead you generate had a person attached to it, with a role to play in that business, motivations, stressors and other factors that affect their purchase decisions. Many businesses feel their products and services sell themselves on their own virtue – and in some cases this is true – but all lead nurturing strategies benefit from relationship building.

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Topics: Sales & CRM, Strategy

Is Your Marketing Strategy A Failure Or Have You Simply Set Unrealistic Goals?

Posted by Will Williamson on 01-Oct-2019 12:27:01

Here's one of the most important things we know about marketing: it works. Therefore, if you aren't getting results from your strategy, there's definitely something wrong. That doesn't mean you need to abandon your current tactics, but you should reassess the methods you're employing and review the goals you've set. Let's consider why your strategy may not be delivering the number of sales or leads you want.

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Topics: Strategy

Dwindling Sales? - Inbound Marketing Could Turn Things Around & Get Customers Coming To You! “Stranger Things” Have Happened!

Posted by Leanne Mordue on 20-Sep-2019 11:03:24



If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard to believe that harnessing the power of inbound marketing can produce spectacular results for companies in niche industries, but “stranger things” have happened! Let's look at how implementing an inbound marketing strategy could help your business to bloom.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

6 Marketing Tips To Help Get The Most From Trade Shows, Exhibitions & Events

Posted by Andrew Gibbins on 09-Sep-2019 15:42:51



Trade shows, exhibitions and events are classic ‘outbound’ marketing tactics that can be extremely successful if they are the right events and they are carried out effectively. Many business owners simply send their salespeople with some brochures and business cards to man a stand, but when you are investing thousands of pounds for an event, it’s vital to maximise the opportunity. Here are six ways you can ensure your next event has maximum marketing impact:

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Topics: Strategy

What Does Strava Have To Do With Digital Marketing?

Posted by Amy Kovulmaz on 28-Aug-2019 10:05:13

If you’re new to the world of digital marketing, you might be asking ‘What does Strava have to do with all this?’ You’re not wrong to ask. Let’s get into it…

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Topics: Strategy

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