JDR Group's 'Digital Prosperity' Blog

Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given their informal nature and potentially subjective interpretation, there is a time and a place for using emojis in the business world. As such, our experts at JDR Group have created a brief guide on the dos and don’ts of using emojis within the business world.

While we may live in a ‘digital age’, word of mouth is still one of the most effective ways of getting your business known and building your brand. There may be a lot of reviews and opinions about your company posted online, but people are understandably very wary about digital commentary posted by anonymous sources. Despite so many aspects of our lives moving online, real-world chatter still matters in the internet era.

Here’s why you should try to encourage word of mouth advertising, and the best way to go about it.

Everyone wants to increase the number of clicks they get on their content. More clicks mean more visitors, resulting in a higher number of potential customers that you can convert into sales, higher advertisement revenue and greater brand awareness.

It is essential to fully understand the methods you can use to generate these additional clicks. While the internet is full of ‘how to guides’, many of these provide useless and even contradictory advice. Our experts have listed three proven tactics to boost clicks.

How many visitors does your website currently attract organically each month? 500? 1,000? Not even that much? Are you happy with the number of visitors your website is attracting? Boosting your organic website traffic can prove to be a challenge for many business owners. Google has evolved immensely over these last few years and so has our search behaviour. If your company is still using outdated SEO tactics to try and get more organic hits then your organic traffic levels could be at risk. This could mean you need to look at ways on how you can boost your organic traffic.

A content marketing blog aims to inform its readers by giving a high quality, ethical, and valuable insight into your company's product or service, and overall brand. They help build credibility, and with the immense amount of exposure they can bring to your company, the potential of connecting with a wider audience is increased massively.

No matter what industry you’re in, you’ve probably received a call from an agency telling you the benefits of getting tracking software installed on your website. It may even be the case you’ve had enough of these calls and you now point blank refuse to have any tracking software on your website. The truth of the matter is that tracking software can be incredibly beneficial to your business. Below are some of the key benefits to website tracking software.

Cold Calls. Dreaded by most, yet still considered a must. Is this true? Are cold calls really the only way to successfully generate leads?

It is vital to do everything in your power as a business owner to get your company name out there, with your product or service benefiting people's lives. However, cold calling is definitely not the only route to go down to achieve recognition and sales.

Different businesses will target different clients, however they all have the same aim, and that's to make as much profit as possible.

Start-up businesses need initial clients. Mid-level businesses need to continue to expand their current client base, targeting a slightly more specific audience. Established more successful businesses need fewer, but better and higher paying clients.

Technology is everywhere you look and whether you agree with it or not, the internet is one of, if not THE most powerful tool on the planet.

Many manufacturing companies are slowly starting to recognise that in this day and age they can't afford to not actively participate in online marketing. Not too long ago a large portion of manufacturers didn't think lead generation applied to them, and relied solely on existing clients and word of mouth to accumulate sales. Oh how times have changed!

When you’re trying to run a business, especially if it’s a small business, it can be almost impossible to do every single task that needs to be done. In fact, many of the tasks that need to be done you may not even want to do. Copywriting could be one of these undesirable tasks. Not only do you have to take time out to write the actual copy, you also need to make sure what you have written is accurate, professional and without mistakes.