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JDR Group's 'Digital Prosperity' Blog

3 Reasons Why Marketing Should Be One Of The First Things You Take Care Of After A Management Buyout

Posted by Will Williamson on 08-May-2019 11:29:46

A management buy-out is often an opportunity to take a company in a new direction and can also be a chance to raise the value of your business. However, management buyouts don’t come without their challenges and they can be turbulent.

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Topics: Strategy

How Does Marketing Automation ‘Fit In’ With My Current Sales Strategy?

Posted by Will Williamson on 01-Apr-2019 16:27:26

Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sales strategy. Using marketing automation technology which connects to a CRM system is often the most efficient way to connect sales and marketing, but what does this really involve? Let’s take a look.

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Topics: Marketing Automation & Email Marketing, Strategy

Is Hiring A Marketing Agency Worth The Money?

Posted by Will Williamson on 22-Mar-2019 14:27:46

As modern marketing involves a wide range of highly specialised skills (design, copywriting, SEO, coding, data analysis, etc), many organisations turn to marketing agencies to help them increase leads and build value from existing customers. Marketing agency fees vary depending on the scope and their specialism/experience but can be a significant investment for a business. Is the investment worth it in terms of ROI? Let’s examine the pros and cons of working with an agency.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Build And Expand Your Customer Database By Investing In HubSpot

Posted by Will Williamson on 15-Mar-2019 11:11:51

Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses.

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Topics: Hubspot, Strategy

Traditional Vs Contemporary Marketing Strategies

Posted by Will Williamson on 25-Jan-2019 11:30:00

Marketing has most definitely evolved over the past 5 decades, with new ideas and theories developing yearly from a variety of different academic scholars and strategists alike. For this reason identifying which tools are best suited for your marketing message are crucial. This article seeks to explain which traditional marketing theories exist and which contemporary marketing theories you should consider in the future.

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Topics: Strategy

Can A Marketing Agency Guarantee Me Better Results?

Posted by Leanne Mordue on 15-Jan-2019 12:34:06

While it can be tempting to answer in the affirmative, the picture from old western movies of the snake oil salesman comes to mind. He would offer a cure-all elixir, but be far away down the trail before those gullible buyers appreciated they had a bottle of flavored water! Claims such as: 'We can double your results' or 'increase ROI by XX%' should see business owners heading for the hills! When necessary changes are being made, it's best to beware of those who guarantee instant success.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

What Strava Can Teach Us About Marketing - Season 4 Episode 1 of the Digital Prosperity Podcast

Posted by Will Williamson on 24-Dec-2018 22:55:05

The Digital Prosperity Podcast is the show for small- to medium-sized businesses who want to get more enquiries, increase conversion and, ultimately, get more customers.

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Topics: Strategy

Do I Need A Website Redesign Or Should I Invest In A Marketing Company?

Posted by Leanne Mordue on 18-Dec-2018 09:12:00

When you are running a business, you have to wear many hats - but ensuring your business is increasing leads/enquiries and winning new customers is one of your key responsibilities. In the digital age which we now all live in, this can often mean addressing poor website performance. If you are not getting many website enquiries and you want to generate more business, then a website redesign may be your first thought.

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Topics: Website Design, Strategy

Using Case Studies To Help You Win More Proposals

Posted by Will Williamson on 26-Nov-2018 10:39:00

Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with the price too. This is usually exaggerated when customers are looking into entering a long-term contract. In these cases, simply reassuring the customer may not be enough, and our experts at JDR have found that it is often better to show customers rather than tell them. The best way to do this is through the use of case studies, showing the benefits of your product and services to customers, as well as offering quantifiable and empirical results.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How To Correctly Use Emojis In Business

Posted by Leanne Mordue on 14-Nov-2018 15:47:00

Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given their informal nature and potentially subjective interpretation, there is a time and a place for using emojis in the business world. As such, our experts at JDR Group have created a brief guide on the dos and don’ts of using emojis within the business world.

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Topics: Strategy

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