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33 Local Internet Marketing Ideas For Small Business (Okay, Just 32 Really!)

Posted by Will Williamson on 26-Mar-2020 17:27:00

32 Marketing strategies ANY local business can implement to attract local customers using the internet!

Hi, I’m Will Williamson, author of ‘Local Business Marketing – Online’. Over the last 5 years I have brainstormed hundreds of local business internet marketing ideas with business owners and marketing managers. So here are just a few of them, a great resource to get your marketing juices flowing:

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How To Keep Your Business Going - Use Lockdown To Breathe, Think & Focus

Posted by Amy Kovulmaz on 26-Mar-2020 11:17:45



Greetings from the team at JDR! It's been a hectic couple of weeks in the aftermath of the Coronavirus outbreak, and we've had to make some rapid changes to the way we work. All of our team are working remotely, and we're anticipating even more changes in the coming weeks. You've probably had to do the same in your own business, so we're all in the same boat.

It makes us miss the days of the relentless Brexit updates!

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Topics: News, Strategy

Your Business Bounce Back From Coronavirus Should Start NOW!

Posted by Will Williamson on 25-Mar-2020 10:21:37

If all goes to plan, in 2-3 months the UK will start to lift the social restrictions and the UK can go back to work. We all expect there to be a surge in demand when this happens, but it won’t be business as usual - this crisis will change business practices forever and your business will need to adapt to the new world.

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Topics: News, Strategy

The Importance Of Investing In Your Business - Your Future Self Will Thank You!

Posted by Will Williamson on 24-Mar-2020 12:41:00

Let’s talk about investing in the future of your business. I always remember the Bill Shankly quote which was to “strengthen while you're ahead”. In other words, he bought players before he needed players. He reinvested in the squad before he needed to. As a business owner, you have to do the same thing. Economically, we're in uncertain times, with Brexit AND the coronavirus outbreak worldwide. No doubt the businesses that succeed will be the ones that are efficient, financially well-managed, plus, well-managed from a team and employee perspective. Most importantly, for a business to succeed is to also have a highly effective sales and marketing team that can go out to win customers and beat the competitors.

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Topics: Strategy

Your First Few Months With JDR Group

Posted by Will Williamson on 19-Mar-2020 11:02:29



When you join us at JDR Group, we want to help you understand how we can help with your digital marketing efforts so you can reap the rewards of getting your name out online. Here, we explain the JDR process and how you can benefit from collaborating with us.

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Topics: Strategy

20 Special Offer Ideas For Marketing My Business

Posted by Will Williamson on 12-Mar-2020 12:32:00

Offers and incentives can be a great way to help replace the 5% - 10% of your customer base that every small to medium sized business loses each and every year. Whilst the profit margin can sometimes be slightly smaller, offers stimulate repeat purchases from existing customers and attract a new set of loyal customers which in the long run is highly beneficial!

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How Much Should I Spend On Marketing?

Posted by Will Williamson on 12-Mar-2020 12:27:06

You may have often thought of the following questions when setting aside funds for marketing efforts:

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Topics: Strategy

In-House Marketing vs Outsourcing – The Pros & Cons

Posted by Leanne Mordue on 11-Mar-2020 16:42:43

All companies need to engage in marketing activities if they want to succeed long term – you can’t rely on referrals and chance enquiries to deliver predictable growth. However, for busy SMEs with stretched resources it can be difficult to decide whether to task your marketing activities to in-house staff or to hire a professional agency. Let's look at the pros and cons of each option:

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

A Beginner's Guide To Setting Goals For Your Marketing (And How To Achieve Them)

Posted by Daniel Baker on 10-Mar-2020 16:36:32

Goal setting is essential for measuring success (or failure) in marketing. Without goals, a campaign risks drifting off target without achieving anything of substance. In this introductory article we discuss how to set the right type of goals for your marketing campaign.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

5 Reasons NOT To Use Yell For Your Internet Marketing

Posted by Will Williamson on 10-Mar-2020 15:02:00

The Yellow Pages was once a major part of any businesses marketing plan – it dominated the 80’s and 90’s. If you operated in a local area you wanted to be in your local book, and companies wanting nationwide exposure would spend hundreds of thousands of pounds each year to appear in every book in every area throughout the UK.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy