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How Important Are Google Reviews For My Business? (4 Reasons Why They Are Very Important!)

Posted by Will Williamson on 14-Feb-2020 16:51:22


With 1 in 4 UK consumers now using TripAdvisor before they book their holiday, the importance of reviews in todays consumer-led society has never been higher. This week someone came to JDR for an interview, and had read all our Google reviews ahead of the interview. Many potential customers read our reviews before finally deciding to work with us. Your customers do too.

It’s not always easy to get these reviews – your customers will mostly take your good service for granted and Google don’t let you write a review without opening an account so unless they are extremely motivated they will be easily deterred. In the company marketing department, you may not have easy access to your customers, and many directors dislike the idea of ‘bothering’ customers to ask for reviews. So is it worth the effort? Here are 6 great reasons:

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Topics: Sales & CRM, Strategy

Are You Too Reliant On The Same Few Clients? (5 Easy Ways To Generate More High Quality Leads)

Posted by Leanne Mordue on 12-Feb-2020 14:54:00

Finding ways to generate leads for your business is a key part of business development. Your business will never expand if you rely solely on the same few clients, what do you do if one of those businesses collapses and you've lost a third of your revenue in the blink of an eye?! 

That is why you need to act NOW before it's too late and focus your attention on generating high quality leads as a key part of your business development.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Is 2020 The Year Voice Search Changes Digital Marketing?

Posted by Will Williamson on 07-Feb-2020 09:55:28

Voice search has been touted as the next big thing for many years now. It's frequently looked as though it was about to take off – but it's never quite happened. 2020 may just be the year to change all that. Here's why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

8 Proven Ways To Say 'Thank You' To Customers & Prospects

Posted by Leanne Mordue on 06-Feb-2020 10:48:00

Customers and prospects love to feel that the business they're being asked to deal with – or have already dealt with – sees them as people, not just as numbers on a spreadsheet. Saying thank you is an easy, simple and effective way to achieve this. How you do it depends on the situation, but here are some ideas.

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Topics: Strategy

What Is Local SEO & How To Succeed At It

Posted by Leanne Mordue on 18-Jan-2020 10:38:00

Despite the increasing globalisation of many supply chains, local customers are still hugely important to most companies. Smartphone users, in particular, are often much more likely to buy from businesses whose online information is tailored to the customer's location.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Why You Should Never Underestimate The Power Of Marketing

Posted by Andrew Gibbins on 16-Jan-2020 15:06:00

If potential customers are already knocking on your door, it can be tempting to rein in your marketing activities. If you do, however, you could be missing out on lucrative business opportunities. No matter how well your marketing strategy is doing, you should never underestimate marketing’s potential to be doing even more to bring new sales to your business. Let's examine why it's so important to continue promoting your company on an ongoing basis, and the activities that you should be engaging in.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

The Importance Of Building A Buyer Persona…Proven By BBC’s ‘The Apprentice’ With The Record Breaking £1.2million Win!

Posted by Andrew Gibbins on 07-Jan-2020 14:38:00

When Carina Lepore walked away from the latest edition of The Apprentice with £250,000 of Lord Sugar's money to invest in her artisan bakery, she wasn't the only candidate to make a mark on the BBC show. In the fourth week of the competition, Iasha Masood and her team proved how using buyer personas is the key to success when it comes to making sales.

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Topics: Strategy

5 Tips To Spice Up Your Marketing Strategy

Posted by Will Williamson on 03-Jan-2020 13:10:00

Businesses cannot succeed without effective marketing. You've doubtless developed, or are currently developing, a marketing strategy for your company. What works now, though, might not work so well in the future. Innovation is the key to keeping up with the ever-changing business climate and ensuring business growth. Here are five ways to keep things fresh and up-to-date:

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

5 Signs You Should Work With A Digital Marketing Agency

Posted by Leanne Mordue on 01-Jan-2020 11:55:00

It can be tempting to shy away from working with an agency. After all, you already have someone in-house surely you can use them for the job and save money, right? In fact, doing that is often a false economy, and you're frequently going to end up draining more resources than you save. Working with a local digital agency can actually be highly cost-effective. Here are some of the signs it could be right for your business.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

4 Digital Marketing Myths – Busted!

Posted by Will Williamson on 28-Dec-2019 13:01:00

As digital marketing has become increasingly a part of the online business scene, a number of myths have established themselves. These are often quoted as though they were inarguable facts, but in fact some of them can actively harm your business model. Here are a few of the most common myths to avoid falling for.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy