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JDR Group's 'Digital Prosperity' Blog

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Dwindling Sales? - Inbound Marketing Could Turn Things Around & Get Customers Coming To You! “Stranger Things” Have Happened!

Posted by Leanne Mordue on 20-Sep-2019 11:03:24



If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard to believe that harnessing the power of inbound marketing can produce spectacular results for companies in niche industries, but “stranger things” have happened! Let's look at how implementing an inbound marketing strategy could help your business to bloom.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

6 Marketing Tips To Help Get The Most From Trade Shows, Exhibitions & Events

Posted by Andrew Gibbins on 09-Sep-2019 15:42:51



Trade shows, exhibitions and events are classic ‘outbound’ marketing tactics that can be extremely successful if they are the right events and they are carried out effectively. Many business owners simply send their salespeople with some brochures and business cards to man a stand, but when you are investing thousands of pounds for an event, it’s vital to maximise the opportunity. Here are six ways you can ensure your next event has maximum marketing impact:

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Topics: Strategy

What Does Strava Have To Do With Digital Marketing?

Posted by Amy Kovulmaz on 28-Aug-2019 10:05:13

If you’re new to the world of digital marketing, you might be asking ‘What does Strava have to do with all this?’ You’re not wrong to ask. Let’s get into it…

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Topics: Strategy

How To Host a Webinar – A Step-By-Step Guide

Posted by Will Williamson on 19-Aug-2019 14:37:37

Webinars can be effective promotional tools for your business, enabling you to demonstrate your company's industry expertise and generate new leads and sales. Many business owners find the thought of hosting one intimidating, but the process is surprisingly straightforward. We'll take you through it one step at a time.

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Topics: Strategy

How To Ensure Your Company's Marketing Activities Are GDPR-Compliant

Posted by Leanne Mordue on 14-Aug-2019 16:29:05

The European Union's General Data Protection Regulation (GDPR) came into force on 25th May 2018 and affects both individuals and businesses within the UK. The framework was designed with the aim of enabling European citizens to control how organisations collect, store and use their personal data – and companies falling foul of the rules can be forced to pay large fines.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Where Are All My New Customers?

Posted by Andrew Gibbins on 13-Aug-2019 10:11:46



If you're a business owner, you may be dabbling in marketing or you might be knee-deep into it - but if you don't have the knowledge or the time to do it right, you won't see much payoff. Many business owners are sceptical of digital marketing because they don't utilise the best tools and they don't take advantage of what's right at their fingertips!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Why Do Different Website Analytics Programmes Show Different Stats?

Posted by Andrew Gibbins on 31-Jul-2019 10:00:00

Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different platforms over the same metric. It is common for businesses to have Google Analytics, and to also to have additional analytics from software programmes like HubSpot, Lead Forensics, or built-in website stats. When businesses have two or more forms of web stats/analytics, they often show different figures.

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Topics: Hubspot, Strategy

Will Hiring A Marketing Agency Guarantee You Better Results Than Employing Someone In-House?

Posted by Andrew Gibbins on 24-Jul-2019 11:51:08

When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can deliver what it is offering. The key question is whether a marketing agency can guarantee better results than handling your marketing strategy in-house?

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Is It A Smart Move To Outsource Your Marketing Activities?

Posted by Leanne Mordue on 15-Jul-2019 14:09:28

The dilemma of whether or not to outsource the creation and delivery of their marketing plans is one that many business owners face. It can be tempting to attempt to cut costs by carrying out your marketing activities in-house, but is this really likely to be a cost-effective decision? Let's look at the matter in more detail.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

4 Marketing Ideas You Can Implement Today To Get More Clients

Posted by Hannah Makin on 21-Jun-2019 14:30:00

Different businesses will target different clients, however they all have the same aim, and that's to make as much profit as possible.

Start-up businesses need initial clients. Mid-level businesses need to continue to expand their current client base, targeting a slightly more specific audience. Established more successful businesses need fewer, but better and higher paying clients.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

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