JDR Group's 'Digital Prosperity' Blog

Diversifying can be the road to success when it comes to business growth, whether that's in terms of introducing new products, services, or even brands. Do you really need a separate website for each of your SME's innovations, however, or should you promote them all on a single domain? Let's take a look at some of the things you'll need to consider in order to work out which approach to take.

Websites are not like fine wines – they don’t age gracefully. If your website is more than a few years old and you haven’t had it updated, the likelihood is it will look tired and out-of-date at best and lacking in functionality at worst. Older websites often need a complete redesign rather than tweaking around the edges, and this can be a considerable investment.

Leads are the life-blood of any successful business. Generating leads will help you to make sales and pull in more revenue. One of the key things that your website should do is to help find leads which you can then follow up on. However, some businesses can struggle with this - while there can be a variety of reasons for this, it could be that your website itself that is the big problem. You might get lots of traffic, but just aren't seeing it convert into genuine leads.

When you are running a business, you have to wear many hats - but ensuring your business is increasing leads/enquiries and winning new customers is one of your key responsibilities. In the digital age which we now all live in, this can often mean addressing poor website performance. If you are not getting many website enquiries and you want to generate more business, then a website redesign may be your first thought.

The internet is a wonderful thing. It is now easier than ever to find answers to questions, connect with others and purchase goods online. Most of us look at this as a good thing, which it is. However, with most good things, there is a downside. The sad truth is that, with the more we can do online, the easier it can be for hackers to steal our sensitive information.

First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load once a user has clicked to be directed to it.

With Amazon sitting pretty in the trillion dollar business list, it’s no secret that e-commerce is taking over the retail market.

Many businesses are looking into upgrading their general sites to virtual shops in the hope of scaling their operations, minus the sharp costs that come with setting up a traditional distribution system.

However, nobody said that setting up a successful e-commerce website was easy. There are tons of things to consider. So we’ve put together this five tips, for people on a budget, that will dramatically boost your conversion rates.

Designing a website specifically geared for professional services can be difficult, especially if you haven't had much experience in this area before. While you could just go for it, the chances are that you will miss a crucial factor, or make a common mistake. As such, our experts at JDR Group have created this brief guide on essential elements that you need to include when designing a professional services website, to ensure that your customer will love it, and you achieve a high conversion rate.

With more and more people turning to the internet as a method of finding new products and services, it is essential that your business has an easy to use website that clearly sells your product, encapsulates your business messages and encourages repeated use.

Considering that most new potential clients first interact with a company through their website, ensuring that your web design makes a great first impression is essential. As well as ensuring your website is easy to read, simple to navigate and clearly gets your business messages across, making sure that your website is on trend will really help to impress users.