Today’s Internet users want to access websites in a variety of ways. Some consumers want to research products and services from their office computers and laptops, while others want to do so on the move, using phones and tablets.

With more and more people making the Internet their first port of call when choosing suppliers, it’s crucial to have a user-friendly site.

How can you provide all your website visitors with an experience they’ll love?

Today's corporate decision-makers tend to turn to the Internet when they're looking for new suppliers. That means that you'll need to develop a successful online lead generation strategy if you want your firm to thrive. So, how can you transform your business to business (B2B) website into a lean, mean, lead generation machine?

If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics that you can use.

Having an online presence is now a necessity – but necessary isn't sufficient. A good website can costs £££thousands to set up, not to mention ongoing upkeep fees. If your website just sits there looking nice, how do you know whether it's actually making a contribution to your bottom line, let alone recouping its value?

Time is money – and that goes for your customers as much as for you. People aren't going to hang around to wait for a website to load like they did in the dialup world of the 1990s. They'll switch away, very probably to one of your competitors. Speed is of the essence – but how can you add that extra zip to your business website?

We've all been there: a website that looks great but just isn't bringing in the customers. Why? More often than not, it's because it's just not well optimised. You're not going to rank highly on Google without that, and without a good Google ranking you're in trouble. Let's look at some of the things your in-house developer may not be telling you about SEO – but a good digital marketing agency will.

More and more people are researching online before making purchases. In some sectors, over 80% of people now do this. Your website will be the first point of contact for many of them, so it's crucial it's a good experience. How can you make it as good as can be?

Here's a quick run-down.

WordPress is the single most widely used CMS and web development platform on the Internet, responsible for over 75 million active websites worldwide – that’s 34% of the total number of websites. You don’t have to look far to discover the reasons for this success. WordPress is free to use, easy to learn, requires no coding knowledge, and is supported by a community of millions of keen developers. What’s not to like? Well, nothing – but does that make WordPress the best platform for marketing and lead generation?

It may be a cliché to say this in 2019, but yes, it is essential for all businesses to create a website as soon as possible – even start-ups and local businesses. Many small start-ups used to depend on local advertising, referrals and word-of-mouth to get their first few clients, and only then invest in a website, but this is a risky strategy these days because of the way people research information.