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JDR Group's 'Digital Prosperity' Blog

What Is Landing Page Optimisation?

Posted by Will Williamson on 25-Feb-2017 11:00:00

When a visitor arrives on your site, the page they land on is your one opportunity to capture their attention and start a dialogue. Many businesses invest in paid search methods, only to guide traffic to a generic home page. From here potential customers are expected to navigate onto the product which matches their needs. With so much competition, too much is left to chance.

Optimised landing pages are strategically created web pages, which act like signposts to guide visitors towards a further interaction. Each page can be set up to capture traffic from a specific search enquiry or phrase. This helps to attract the right type of visitors for each product, creating more inbound leads, which leads to higher conversions. By including highly specific images, questions or messages, visitors are directed to the information they want more quickly. As far as search engines are concerned, that’s good news for your rankings too.

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Topics: Website Design

Why Use Landing Pages?

Posted by Leanne Mordue on 30-Dec-2016 11:45:00


With so many different digital marketing methods available, why use landing pages as part of your business development strategy? To answer this, we will first explain briefly what landing pages are and then describe how they work.

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Topics: Website Design

7 Elements Of A Great Ecommerce Landing Page

Posted by Will Williamson on 11-Dec-2016 14:30:00


It is a good marketing tactic to create ecommerce landing pages as part of your online store, to attract customers searching for specific types of goods. This reflects the fact that the customer will usually begin their search for a product on Google, rather than going to your website directly. Many of your customers may not even have heard of your business before they started typing. Ecommerce landing pages are your chance to make a good first impression and land yourself some more business.

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Topics: Website Design

Why Website Design Matters for B2B Businesses

Posted by Will Williamson on 10-Dec-2016 11:50:00

If, like many business development professionals, your main focus is on securing new leads for your company, you may not have given website design too much consideration. So long as you have a website and it explains your products and services, then everything else is window dressing, right?

This is true in so far as content is king. Even the flashiest website design means nothing if the content isn’t optimised and of the highest quality. However, website design does matter for B2B, as a well-designed, modern website actively helps you as a lead generation tool.

There are many ways in which your website affects your ability to generate leads online. The following are just a few of them.

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Topics: Website Design, B2B Marketing

Web Design VS Web Development: What Are The Main Differences?

Posted by Will Williamson on 16-Nov-2016 12:40:00

Every website requires a mix of web development and web design to achieve success. However, these two terms are often used interchangeably by lay people, which can cause confusion among businesses. The fact is that web design and web development are two different services that must work together to achieve a final and positive result. If you are looking for a partner to help you relaunch your company website – perhaps to boost lead generation – it is important to choose an agency, such as JDR, with both design and development expertise.

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Topics: Website Design

Basic Principles Of Web Design For Marketers

Posted by Will Williamson on 08-Nov-2016 11:20:00

Even for businesses that understand the need for a good website, it isn’t always clear how marketing principles can be built into the design itself to encourage more leads and higher conversions. Getting agreement to commit money to a new or redesigned website can be an uphill struggle, even when other marketing spend has been agreed. Even if you are lucky enough to have an in-house marketing team, they may not possess web design skills.

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Topics: Website Design

7 Reasons NOT To Use A Website Template

Posted by Will Williamson on 25-Oct-2016 10:45:00


It has never been cheaper to build a website. It is now possible to get yourself online for a negligible monthly subscription, using any one of a growing roster of template services. Companies such as Squarespace, Wix, One and One, Freestart and Moon Fruit are doing a roaring trade among sole traders and small businesses. These providers offer their services for a small monthly subscription, or sometimes for free if you are prepared to host adverts from their sponsors. Their services are both quick and cheap: most users can be online within hours of signing up.

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Topics: Website Design

How Much Does a Website Cost?

Posted by Will Williamson on 20-Oct-2016 17:08:00

Websites can be built for amounts ranging from the negligible to the astronomical. Every business needs one, but the question of how much a website should cost is wide open for debate. Most businesses have a finite budget to spend on their website and ongoing costs, which sets limits to the size and features they can expect. There are also goals that the website should achieve, especially in terms of business development.

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Topics: Website Design

Magento Vs OpenCart - Which Ecommerce System Is Better?

Posted by Leanne Mordue on 12-Oct-2016 11:15:00


It is essential for any ecommerce business to provide an easy and intuitive shopping experience for their customers. This is especially so for small businesses, who have to compete with the bespoke shopping carts of giants like Amazon and eBay. At the same time, a small business ecommerce system has to be secure, easy to install and have a range of inventory control, payment and accounting options. All this has to happen without breaking the budget, which can make it a challenge for small online stores to pick the right system.

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Topics: Website Design

Wordpress Vs Joomla! - Which CMS System Works Best?

Posted by Will Williamson on 04-Oct-2016 10:20:00

WordPress and Joomla! are the two grandfathers of content management systems (CMS). Between them they are responsible for having transformed blogging from a fringe pursuit into a core B2B marketing strategy engaged in by millions of businesses around the world.

If you are looking for a CMS, either as an extension to your current site or at the heart of a brand-new website, Joomla! and WordPress are usually the two main choices. They both have advantages and disadvantages, but which one works best from a marketing perspective? Let’s take a look at the strengths and weaknesses of both platforms:

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Topics: Website Design, Content Marketing, B2B Marketing

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