When a visitor arrives on your site, the page they land on is your one opportunity to capture their attention and start a dialogue. Many businesses invest in paid search methods, only to guide traffic to a generic home page. From here potential customers are expected to navigate onto the product which matches their needs. With so much competition, too much is left to chance.
Optimised landing pages are strategically created web pages, which act like signposts to guide visitors towards a further interaction. Each page can be set up to capture traffic from a specific search enquiry or phrase. This helps to attract the right type of visitors for each product, creating more inbound leads, which leads to higher conversions. By including highly specific images, questions or messages, visitors are directed to the information they want more quickly. As far as search engines are concerned, that’s good news for your rankings too.