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Why Blogging Can Help Improve Online Sales

Posted by Andrew Gibbins on 07-May-2020 12:41:18

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If you've only thought about blogging as a tedious extended online newsletter, then you're missing out on a tremendous tool to help your business prosper. In fact, blogging is one of the best ways to improve exposure, boost organic traffic, and build more revenue. Let’s find out why.

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People Often Research Online

When someone's looking for information about a product, they very often won't be interested in talking to a salesperson. After all, at this point they want to find out more, not to buy. In any case, hard sell can often put off prospective customers and mean you've lost the chance of a conversion before you even know they're on your website. Creating a blog centred around your niche is a fantastic way of making sure that your website – and your business – figures in the search results when someone searches for information about a related topic.


Why Blogs Boost Your Company

Another reason why blogging is important for your business is that it will help to concentrate the attention you get. By this we mean that a higher percentage of your website's visitors will be people who are looking for what you can provide. In turn, that means a higher proportion of genuine leads. If you can offer them answers to their enquiries, they're far more likely to stay on your website and convert into contacts. At that point, your sales team can nurture them so they become leads and then customers.


But I Don’t Know How To Write A Blog Post, & I Don’t Have The Time!

Even among business owners who like the idea of a company blog, many are put off by the idea that blogging will take up resources or divert staff away from their core tasks. You may also be concerned that it's too difficult. It’s true that not everyone is a natural-born writer, or particularly relishes the task. This is one of the reasons you should engage a local digital marketing agency to get you up and running quickly. With the right content plans and a commitment to great communication, it's simple to produce a business blog that people will want to read – without tying up your own resources .


The Gift That Keeps Giving

Another point in favour of blogging is that it has an effect far beyond its original publication date. Many blog articles are timeless and will still be just as useful to a reader in a year's time as they are today. That means that once these articles have gone live, they'll keep on working for you long into the future, providing a superb ROI. You might be surprised at just how many leads are generated by blogs that aren't brand new; as long as the content is compelling, your articles will still have the desired effect.


Blogging Works

Business blogging is a well-established plank of digital marketing, and it's an ongoing strategy that is proven to work. Take a look at these case studies to see real-life examples of how valuable a company blog can be. As you'll see there, businesses like yours have found the investment they've made into blogging has repaid handsomely – and yours could be joining them. If you want to build your brand, grow your business and boost your sales, there are few more effective methods.

It's a long time since blogs were confined to those made for personal reasons. Business blogging is now a huge part of online marketing, and one of the leading ways to help grow your business. Get in touch today to find out more.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)