JDR Group's 'Digital Prosperity' Blog

Marketing has most definitely evolved over the past 5 decades, with new ideas and theories developing yearly from a variety of different academic scholars and strategists alike. For this reason identifying which tools are best suited for your marketing message are crucial. This article seeks to explain which traditional marketing theories exist and which contemporary marketing theories you should consider in the future.

Leads are the life-blood of any successful business. Generating leads will help you to make sales and pull in more revenue. One of the key things that your website should do is to help find leads which you can then follow up on. However, some businesses can struggle with this - while there can be a variety of reasons for this, it could be that your website itself that is the big problem. You might get lots of traffic, but just aren't seeing it convert into genuine leads.

While it can be tempting to answer in the affirmative, the picture from old western movies of the snake oil salesman comes to mind. He would offer a cure-all elixir, but be far away down the trail before those gullible buyers appreciated they had a bottle of flavored water! Claims such as: 'We can double your results' or 'increase ROI by XX%' should see business owners heading for the hills! When necessary changes are being made, it's best to beware of those who guarantee instant success.

The Digital Prosperity Podcast is the show for small- to medium-sized businesses who want to get more enquiries, increase conversion and, ultimately, get more customers.

The world is flooded with new technology products and software to help with sales, marketing and customer service. But with so many different solutions out there, it can be hard to know which ones are worth the investment.

 For those of you who are looking into new technology, you may have come across the inbound marketing giant HubSpot, which is used by 52,000 customers in over 100 countries. But is it worth the investment for your company?

When you are running a business, you have to wear many hats - but ensuring your business is increasing leads/enquiries and winning new customers is one of your key responsibilities. In the digital age which we now all live in, this can often mean addressing poor website performance. If you are not getting many website enquiries and you want to generate more business, then a website redesign may be your first thought.

Would you like to see the return on your marketing investment? Or evaluate how good your sales team are at upselling existing customers? Or even understand how loyal your customers are?

Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information online, much of it is conflicting and may not be relevant to your business. However, one of the most versatile and easily actionable strategies is the use of Facebook messenger bots. Our experts at JDR know how useful they can be and have created this short guide for you.

Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with the price too. This is usually exaggerated when customers are looking into entering a long-term contract. In these cases, simply reassuring the customer may not be enough, and our experts at JDR have found that it is often better to show customers rather than tell them. The best way to do this is through the use of case studies, showing the benefits of your product and services to customers, as well as offering quantifiable and empirical results.

IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's current video sharing platform, Instagram Stories, because the length of the video has been increased to up to ten minutes - raising to sixty minutes for verified/popular accounts.