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JDR Group's 'Digital Prosperity' Blog

4 Business Marketing New Year Resolutions For 2017

Posted by Matthew Tudge on 13-Jan-2017 17:01:08

The New Year is well underway and already many people have been breaking their New Year’s resolutions, now is really the time to start actually achieving your business goals for the next 12 months. I'm sure by now you've probably already set out some goals (if you haven’t, it’s never too late!) and what better way to help you reach them by setting yourself some business New Year’s resolutions to stick to!

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Topics: Marketing Strategy, Inbound Marketing, B2B Marketing

Social Media for Ecommerce Businesses

Posted by will williamson on 12-Jan-2017 11:45:00

As an ecommerce business owner, it’s your responsibility to have every strategy in place to ensure the success of your business. One of the most influential aspects of marketing online is social media, and with the help of the marketing partner, such as JDR, you can make the most out of platforms like Facebook, Twitter, and Instagram to improve your client base and spread awareness of your brand. Below are just a few of the most prevalent ways social media can positively influence the success of your brand.

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Topics: Social Media Marketing

8 Disadvantages Of Email Marketing And How To Avoid Them

Posted by will williamson on 10-Jan-2017 11:25:00

With email marketing granting some of the best returns to be found from any marketing method, this invaluable tool cannot be ignored by your business. In 2016, email marketing again surpassed even SEO in terms of profitably and return on investment, with three-quarters of all companies reporting an excellent ROI from their email marketing efforts. While in 2015, 53% of all UK based advertisers preferred email marketing over other forms of advertising. Over the years, email-based campaigns have established themselves as a cornerstone of internet marketing, and a must-have asset to any business. Here we take a look at eight disadvantages which are commonly associated with this lucrative practice, and give advice on how to overcome each pitfall before it arises.

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Topics: Email Marketing

Social Media Marketing For Professional Photographers

Posted by leanne mordue on 09-Jan-2017 14:05:35

Photography businesses are making a noise on the social media wagon, gaining thousands of likes, comments and shares from diverse audiences across the UK. This is the reason why a huge number of aspiring and established photographers invest person-hours and effort to leverage the benefits of social media, promote their brand and instantly connect with potential clients.

But taking pictures and uploading them to social media pages is only a small part of social media marketing for photographers. There are numerous other factors that need to be addressed in order to make your photography business succeed out there. Social media marketing works for successful and professional photographers for a number of reasons, as we will see below.

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Topics: Social Media Marketing

3 Things You Must Include In An Effective B2B Google AdWords Campaign

Posted by leanne mordue on 06-Jan-2017 13:00:00

Google AdWords is an important part of B2B lead generation. It complements organic search by giving your business greater visibility for the search queries that your prospects are using. If you are successful in providing prospects with the answers they need in response to their searches, then you have a good chance of developing a business relationship with them.

Effective Google AdWords campaigns depend as much on the way you manage your content as on your choice of keywords. We would argue that there is a clear crossover between a B2B AdWords strategy and content marketing, as we will explain below.

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Topics: Pay Per Click Advertising

How To Effectively Use Content Marketing For Lead Generation

Posted by will williamson on 05-Jan-2017 10:10:00

You may have heard sentiments like these spoken about content marketing:

‘Effective lead generation depends on high-quality content.’ ‘Content is king.’ ‘Content marketing is the cornerstone of lead generation.’

Hold for a moment… all these expressions emphasise just how important content – and especially written content – is for an effective marketing strategy. But sometimes they confuse the matter by failing to explain what exactly content marketing is, and why you should bother with it at all.

In this article our intention is to cut past the jargon and hype to answer three fundamental questions about content marketing:

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Topics: Content Marketing

5 Snapchat Marketing Tips For Small Business Owners

Posted by Kerry Baker on 04-Jan-2017 16:38:00

Snapchat is a platform that is heavily used by the millennials, my daughter spends every minute she can on it, ask anyone under 30 their top 3 social media platforms and Snapchat is highly likely to be in their top 3! The millennials are obsessed with it and it’s definitely here to stay! Even if millennials and those under 30 aren’t necessarily your target market right now, they are your next generation of customers and believe me they will expect to see you with a presence on Snapchat.

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Topics: Social Media Marketing

3 B2B Lead Generation Ideas To Take Your Marketing To The Next Level in 2017

Posted by will williamson on 04-Jan-2017 11:30:00

The New Year is an opportunity to re-evaluate your business development lead generation strategy and see how you can take things to the next level in 2017.

Our New Year’s wish is for you to have more leads, more conversions and bigger profits in 2017. Following these lead generation strategies will help get this target off to a good start:

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Topics: B2B Marketing

Why Use Landing Pages?

Posted by leanne mordue on 30-Dec-2016 11:45:00

With so many different digital marketing methods available, why use landing pages as part of your business development strategy? To answer this, we will first explain briefly what landing pages are and then describe how they work.

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Topics: Website Design

Why Blogging Is Important For B2B Lead Generation

Posted by will williamson on 29-Dec-2016 10:10:00

Blogging was the first of the new wave of Internet technologies to move into the business mainstream. Previously the realm of hobbyists and then journalists, businesses began adopting blogging in a big way from 2009/2010. Despite the overwhelming growth of blogging since, to the extent where a majority of businesses have at least some kind of blog presence, many companies still fail to reap the rewards of blogging as a B2B lead generation tool. Why is this? There are three major factors that contribute to making a business blog successful. Success at lead generation depends largely on how these are implemented.

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Topics: Content Marketing, Inbound Marketing, B2B Marketing

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