JDR Group's 'Digital Prosperity' Blog

In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into loyal customers. But coming up with original ideas for content can be extremely time-consuming, particularly if you're just starting out building an audience.

Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your website and a big boost for your brand, while a negative review can break a business. In this day and age, a business needs to do everything it can to utilise positive online reviews and turn them into opportunities.

Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page content may be.

A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediately. Business pain points have a detrimental impact on your bottom line, and they need to be solved for your business to move forward.

The internet is a wonderful thing. It is now easier than ever to find answers to questions, connect with others and purchase goods online. Most of us look at this as a good thing, which it is. However, with most good things, there is a downside. The sad truth is that, with the more we can do online, the easier it can be for hackers to steal our sensitive information.

First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load once a user has clicked to be directed to it.

Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given their informal nature and potentially subjective interpretation, there is a time and a place for using emojis in the business world. As such, our experts at JDR Group have created a brief guide on the dos and don’ts of using emojis within the business world.

It's Google's 20th anniversary, and to celebrate they have released a whole new array of search updates.

1. Activity Cards

If you've searched for and visited a page before, activity cards will remind you where you went. Perhaps you were trying to find the perfect place to have your dog groomed, but you can't remember where? This update will tell you exactly which path to take.

While we may live in a ‘digital age’, word of mouth is still one of the most effective ways of getting your business known and building your brand. There may be a lot of reviews and opinions about your company posted online, but people are understandably very wary about digital commentary posted by anonymous sources. Despite so many aspects of our lives moving online, real-world chatter still matters in the internet era.

Here’s why you should try to encourage word of mouth advertising, and the best way to go about it.

Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the right customers to your site at the right time, but understanding which is best for what purpose, and for which section of your target market, is crucial to success.