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JDR Group's 'Digital Prosperity' Blog

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JDR Attends The intu Derby Retailer Awards 2019

Posted by Leanne Mordue on 06-Nov-2019 10:00:00

The Shakin' It Team and TOWIE'S Bobby

JDR’s Kerry had the pleasure of being invited by Shakin’ It Derby to attend the intu Derby Retailer Awards. Our favourite milkshake superstars Shakin’ It won Retailer Of The Year which, up against so many longstanding retailers, was no easy feat! Not only did they show themselves to be the best retailer going, they were also highly commended for Customer Service (Keep Calm And Grab A Milkshake!), and Food and Drink Awards! Props to an amazing team and their fab selection of milkshakes – what a year to be ‘Shakin’ It’!
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Topics: News

Thinking Of Going 0-100 In 6 Seconds With Your Digital Marketing Strategy?

Posted by Leanne Mordue on 30-Oct-2019 14:01:45

New generation marketing strategies are the best way to supercharge your business. Whether you’re diversifying into a new market or strengthening your current client base, there isn’t currently a better way of getting the results you need. However, it’s important to take a considered approach to marketing, rather than trying to rush to the finish line. Trying to go from 0 to 100 in six seconds is as likely to leave you with a burnt-out engine or careening off the road as it is to get you to your destination.

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Topics: Strategy

New Generation Marketing Strategies vs Old School Marketing Strategies

Posted by Andrew Gibbins on 29-Oct-2019 12:16:00

What are new generation marketing strategies, and how do they compare to ‘old school’ techniques? Over the past few years, noticeable trends have caused changes to how businesses market themselves – to the extent that some old school strategies are no longer as effective, and can even be counter-productive.

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Topics: Strategy

The Importance Of Targeting The Right Audience (And How To Do It)

Posted by Andrew Gibbins on 28-Oct-2019 11:13:00

Marketing is only effective if you target the right audience. If you market to the wrong people, your content will fall on deaf ears – for no other reason than they don’t need your services, or aren’t in a position to purchase them. There’s no point trying to appeal to everyone – only people who have a definite interest in what you sell. This is why it’s so important to understand who your ideal customers are, what they’re searching for online, and how you can be found by them.

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Topics: Strategy

Is SEO Still Relevant In 2019? (Of Course It Is!)

Posted by Leanne Mordue on 25-Oct-2019 10:02:49

It sometimes feels as though barely a month goes by without us reading an ‘SEO is dead’ themed article. A lot has changed in SEO over the past decade. However, SEO – or search engine optimisation – is simply the process of improving the visibility of your website on Google when people search for terms relevant to your business.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Case Study: Construction Equipment Repair Business Generates An Extra £300k A Year

Posted by Will Williamson on 23-Oct-2019 13:35:28

This client, a successful crane servicing and repair business, approached JDR because they already had their hands full and couldn’t take on any marketing activities even if they wanted to! The owner of the business was considering bringing in extra help so that the company could expand and grow but instead decided to take some of the weight off their shoulders and entrust their digital marketing to JDR.

This decision has led to organic traffic being tripled (see above), and an overall growth in business of 30% (a turnover increase of £300k).

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Topics: Case Studies

9 Tips For Generating High-Quality Leads

Posted by Will Williamson on 17-Oct-2019 10:40:00

You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. As generating each lead costs your company money, an effective lead generation strategy should focus on maximising the number of high-quality leads, while filtering out those that are less relevant. How is this achieved?

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Topics: Strategy

4 Reasons Why Word Of Mouth Alone Is Not A Sustainable Strategy

Posted by Leanne Mordue on 16-Oct-2019 10:06:00

Who doesn’t love a word-of-mouth referral? It’s a great endorsement of your business and is definitely something to aim for. Many mature businesses gain a lot of their new clients on the back of client referrals. Word-of-mouth referrals are gold dust for several reasons:

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Topics: Strategy

How Does A Marketing Agency Write My Content?

Posted by Will Williamson on 15-Oct-2019 16:59:00

When a marketing agency writes content on your behalf, how do they do this? After all, if people who have worked for your company for X number of years struggle to create content around your business, how will an agency employee who barely knows you? When an agency writes your content a lot of research goes into ensuring it is relevant and effective for their marketing efforts. However, the core point is that your marketing content is written for your customers, rather than for your business. Everything starts by understanding your customer, and this is an area in which marketing agencies shine.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Reasons Your Website Traffic Is Going Nowhere

Posted by Andrew Gibbins on 14-Oct-2019 15:54:00

Increasing the flow of traffic to your website is an important first step, but is not the end goal. Many businesses find that, although their total web traffic increases month on month, the number of qualified leads does not. What are the main reasons businesses continue to find it difficult to generate B2B sales leads, despite an increase in web traffic? Let’s have a look:

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Topics: Sales & CRM

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