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JDR Group's 'Digital Prosperity' Blog

What Metrics Can You Track With HubSpot?

Posted by Leanne Mordue on 20-Jun-2019 09:53:27

HubSpot is an award-winning software platform created to help you manage your online marketing, your sales and customer service. You can think about it as a one-stop-shop for everything related to lead generation, customer acquisition, CRM, digital campaign management, and customer service.

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Topics: Hubspot

What Are The Average Timescales For A Website Design Project?

Posted by Leanne Mordue on 17-Jun-2019 15:11:37

So you have decided to set up a website for your business – congratulations! Now that you have started to visualise how your business website will look and all the benefits it will bring, chances are you’ll also want to know when it will be up and running. So how long should you expect your new website to take?

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Topics: Website Design

How Does My Website Compare To My Competitors?

Posted by Leanne Mordue on 30-May-2019 10:00:00

In the digital economy we live in, having a business website is a must. However, having a website alone is not enough: customers will not flock to your site just because you have it; they will browse around and choose the company with the most compelling online presence, and not just through Google either. B2B enquiries now frequently come through LinkedIn or Facebook as well as the company website, so if your website isn’t delivering the results you expected, it’s time to check how it fares when compared to your competitors.

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Topics: Website Design

Can Marketing Automation Increase ROI On Your Marketing Budget?

Posted by Leanne Mordue on 29-May-2019 10:57:30

Marketing automation is software that tracks visitors to your website, and can send emails or texts, create CRM tasks or create internal alerts automatically based on predefined rules. Common marketing automation platforms used by SMEs include Sharpspring, HubSpot and Infusionsoft, and they can be used in a number of ways:

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Topics: Marketing Automation & Email Marketing

Will Buying Extra Domain Names Boost Your Website's Search Engine Rankings?

Posted by Will Williamson on 24-May-2019 16:35:12

As business growth specialists with more than 10 years of experience with search engine optimisation (SEO), we're often asked if there's any benefit to buying a number of keyword-based domain names and automatically redirecting people who visit them to a single, main website. The short answer, in terms of SEO, is no – but that doesn't mean the tactic can't be advantageous in other ways. Let's examine the issue more closely.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Case Study: B2C Home Improvement Company Grows Web Traffic 10x, Generates £1.5m+ In New Business

Posted by Will Williamson on 23-May-2019 08:53:00

This B2C home improvement company were no strangers to digital marketing but had become disillusioned after their experiences with a PPC agency who failed to deliver. This client had built themselves a website in-house, and employed a team member to maintain it but decided to give outsourcing their marketing one last chance, with spectacular results...

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Topics: Case Studies

Hubspot Vs Salesforce: Which Is The Best CRM Software?

Posted by Leanne Mordue on 21-May-2019 14:43:53

Image source: Tech.Co

As a business owner, you’re surely doing your best to keep up to date with any technologies that can boost your sales. But sometimes it may feel like you’re navigating a never-ending maze of unfamiliar names, acronyms, and products. In your research, you may have come across CRM and marketing automation software, which can be an invaluable tool helping you achieve business growth goals.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot

How Many Websites Should Your Business Have?

Posted by Leanne Mordue on 16-May-2019 14:14:07

Diversifying can be the road to success when it comes to business growth, whether that's in terms of introducing new products, services, or even brands. Do you really need a separate website for each of your SME's innovations, however, or should you promote them all on a single domain? Let's take a look at some of the things you'll need to consider in order to work out which approach to take.

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Topics: Website Design

3 Reasons Why Marketing Should Be One Of The First Things You Take Care Of After A Management Buyout

Posted by Will Williamson on 08-May-2019 11:29:46

A management buy-out is often an opportunity to take a company in a new direction and can also be a chance to raise the value of your business. However, management buyouts don’t come without their challenges and they can be turbulent.

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Topics: Strategy

Facebook Advertising Targeting Methods – How To Run Ads To The Right Audience With Ease

Posted by Will Williamson on 03-May-2019 09:34:40

Facebook advertising can be a powerful lead generation tool for both consumer-focussed AND B2B companies. However, with more than two billion people actively using the platform, it's vital to target the correct members if you want to get results.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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