JDR Group's 'Digital Prosperity' Blog

Google Partners is a programme from advertising agencies, digital marketing professionals and other online consultants that offers a range of different benefits. For businesses looking for marketing agencies, they may find that a lot of the marketing agencies they look at advertise that they are Google Partners. It isn’t an easy process to earn Google Partner status, however. They aren’t just handed out to any business. Not only must individuals in an agency take numerous courses and pass a number of tests, the business must also prove it can meet strict requirements in order to become a partner. That’s the process of just becoming a Google Partner. Getting to the next level is even tougher.

Having a website designed is a serious undertaking that requires a lot of thought. Choosing the right website design company can be a daunting task as there are many many companies to choose from. In Derby alone, there are well over 100 website designers. So for someone living in Derby who wants a website built what should they be looking for to determine which of these 100+ businesses is the right partner for them?

Well, let's go through the most important considerations for choosing a website design company in Derby.

Having a Google Partner badge on your website gives a credibility boost like no other and places any business with this title on a huge pedestal. It's presence on any other online properties also massively improves validity. This will most definitely lead to a larger, more valuable client base, alongside increased brand awareness.

Let’s face it, we live in a world where people would rather make a post online to someone rather than actually picking up the phone and talking to them. The online lifestyle has completely changed the world we live in today. Everyone turns to the internet and Social Media sites to learn the latest news, contact friends, play games, order shopping plus much more! There is no chance of ever getting away from the online world that sucks so many of us into it. In this article, I will be discussing why it’s so important to target your customers and clients online rather than just relying on ‘word of mouth’ marketing.

When small and medium-sized businesses consider which platforms to use for their social media marketing, they often miss out Instagram. In fact, a survey carried out by Manta in late 2016 found that, out of 1,402 small and medium-sized businesses, 76% didn’t use Instagram. Why is this, though?

Becoming a Google Partner is no easy feat. For a business to get the status of Google Partner they must have worked hard and proven to be experts in PPC and Google support. With this in mind, if the chance to work with a Google Partner arises, you would really benefit from taking it. Working with such a business means you're working with highly-trained professionals that know exactly how to improve your digital marketing and how to grow your online presence.

Summer is now over. We are into October, into the autumn. This is a time when everyone should be getting back from their holidays. We need to have a really good push for the final course through the year to make 2017 a really, really good year.

This week’s show is called How to Follow Up a Website Lead.

Selling via distributors, resellers and wholesalers is a common business model. I was with a client yesterday who relies on sales via distributors and this is a challenge we’ve come across over the years many, many times. If other people are selling your products for you, this can be a really good model because if you find just a few good accounts, it can lead to years and years of high revenue. Your resellers, your distributors, your wholesalers, they deal with all of the marketing, all of the questions that people get and all of the customer service.

Creating killer content is the small part of the content marketing process. The bigger part is promoting that content. In fact, only 20% of your resources should be used for creating content and the other 80% should be used on promoting it. Many businesses do this the other way around! Do you fall under this bracket? The content promotion tactics discussed in this article should give you some ideas to help you get more from your content!

Reverse IP software uses a network's unique IP address to create a basic profile of who your online visitors are. An IP address (otherwise referred to as an Internet Protocol) is a number used to identify each computer using the Internet Protocol to communicate over a network.