Today's corporate decision-makers tend to turn to the Internet when they're looking for new suppliers. That means that you'll need to develop a successful online lead generation strategy if you want your firm to thrive. So, how can you transform your business to business (B2B) website into a lean, mean, lead generation machine?

If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics that you can use.

On 4th May 2020, Google announced that it was updating its search engine's core algorithms for the second time this year. So, what does this mean for companies engaging in online marketing activities?

If you've scaled down your company's operations during the coronavirus pandemic, you're probably wondering how you can revive your business. When times are tough, the canniest solution can be to increase your marketing activity. Here are three reasons why you should spend more on inbound marketing now.

You may be wary of using marketing agencies, particularly if you've had a negative experience in the past. However, working with a reputable firm can supercharge your returns from marketing and smash your revenue targets. Carrying out research will help you make a well-informed decision about whether or not a particular agency is the right match for your company. Here are eight questions to ask a marketing agency before you become a client.

While it's crucial to engage with potential customers throughout the buying journey, if you pester them, they may go elsewhere. So how can you convert leads into clients without coming across as pushy? Here are some ideas to try.

Your business probably has sales meetings. (Right now being done via Zoom no doubt) Most companies do, as it's seen as a very important part of helping your business grow, as well as the top way to increase your revenue. But, do you ever have marketing meetings?

If you've only thought about blogging as a tedious extended online newsletter, then you're missing out on a tremendous tool to help your business prosper. In fact, blogging is one of the best ways to improve exposure, boost organic traffic, and build more revenue. Let’s find out why.

If you've created a company blog, but the results haven't been what you'd hoped for, don't panic. It doesn't mean blogging is a bad strategy. It just means you need to take another look at how to grow your blog traffic. Here are some factors that might be contributing:

Running a business isn't a job for those who want a quiet life, as you'll know. There can be times when it feels like there just aren't enough hours in the day to get everything you want done. If you feel you're having to let leads slip away as a result, take a look at marketing automation.