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JDR Group's 'Digital Prosperity' Blog

5 Reliable Email Marketing Ideas For 2017

Posted by will williamson on 24-Mar-2017 13:00:00


Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.

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Topics: Email Marketing

3 Tips To Increasing Brand Awareness On Social Media

Posted by Adam Jones on 23-Mar-2017 12:08:14

One of the hardest parts of using social media for your business is getting your brand known. Not only can this be difficult to do on social media but it can also be difficult to do full stop. Getting your brand awareness increased can be a daunting task and many businesses don’t even begin thinking about this. Social media platforms are massive for businesses to use and when it comes to getting your brand known, social media is a great place to start. In this article, I discuss 3 tips that can be rolled out across your different social media platforms that can really improve your brand awareness!

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Topics: Social Media Marketing

Propel Your Content Marketing To The Stratosphere With These 6 Top Tips!

Posted by Matthew Tudge on 22-Mar-2017 09:32:00

Content creation and content marketing have always been a vital component of any digital marketing strategy. However, with the rise of inbound marketing over recent years, the way you create and market your content has grown in importance. If you get your content strategy right first time round it sets up the foundations for a successful and profitable business marketing campaign.

In this article, we will be sharing 6 top content marketing tips with you to help you propel your content to new heights.

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Topics: Content Marketing

SEO For Law Firms Made Easy

Posted by will williamson on 21-Mar-2017 22:40:00


Using SEO focused content to connect with potential clients online is more necessary than ever for law firms today. Google will allow your potential customers to find you quickly, and convey information about your services in a way that is direct and nearly instant.

People use Google to find everything they need, solicitor’s services included. But there are a lot of misconceptions when it comes to online promotion. Google is partly to blame for this, as they change what is favoured by their algorithms from time to time. 

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Topics: Search Engine Optimisation

How To Lower The Cost Of Email Marketing

Posted by leanne mordue on 20-Mar-2017 15:00:00


Email marketing is an indispensable tool for businesses to connect with their customers. The costs that build up when producing an email campaign can be significant if you are not careful, and the campaign is not always as effective as one would hope. However, there are ways that you can limit the number of emails you send, while tailoring them to your clients interests.

One of the most important things that you can do when you send out marketing emails is to create content that people love to receive. The days of one-size fits all emailing are long gone. Today when a company uses email marketing, the message has to be engaging and relevant. There are some great tools that can help your business take full advantage of modern email marketing, and limit your costs at the same time. 

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Topics: Email Marketing

How Does Google AdWords Work And Why Start Using It For Your Business Today?

Posted by will williamson on 10-Mar-2017 13:51:01

AdWords can help your business get noticed online in a way that no other service can. Google's search engine handles more than 40,000 unique searches every second. If properly used, AdWords can help your company connect with potential clients for a fraction of what other forms of advertising cost.

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Topics: Pay Per Click Advertising

How Much Does Blogging For Business Cost?

Posted by will williamson on 09-Mar-2017 16:11:41

Content based marketing is a great way to get your business's message out there. When a potential client finds you organically, your chances of a successful conversion are much higher. But it can be tricky to generate great content, and many businesses fall into the trap of trying to produce it in-house.

There are any number of difficulties that a business can encounter when creating content, and the dangers are very real. Your web presence is how people see you online. What you present is how you will be known, for better or worse. When your business isn't actively involved with marketing, considering some professional help will take you a lot further.

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Topics: Content Marketing

Online Marketing For Dummies: The 4 Biggest Mistakes To Avoid

Posted by will williamson on 08-Mar-2017 11:35:00


Online marketing is a business’s single biggest opportunity to connect with their target demographic, no matter what sector they operate in. Google provides around 40,000 unique searches every second, and social media platforms like Facebook have become ubiquitous in people's lives.

There are a lot of mistakes that small businesses make when it comes to online marketing and they are not always cheap. Let's have a look at the four most common mistakes and how to avoid them:

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Topics: Marketing Strategy

5 Of The Best Benefits Of Video Marketing

Posted by leanne mordue on 07-Mar-2017 09:45:00

Video marketing uses videos rather than simply words or pictures to market ideas, products and services. This may sound obvious, but if you look closely at it, you will find that videos appeal to people in a way that pictures and words just don’t.

Videos are much easier to watch than reading written information, or even looking at still pictures. What’s more, recent global trends have resulted in a huge increase in video marketing for B2B service companies, making it a common and easy method to use for businesses of all sizes.

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Topics: Marketing Strategy

Social Media Vs Traditional Media: Which Is More Effective For An SME?

Posted by leanne mordue on 06-Mar-2017 10:40:00


SMEs have a lot of options when it comes to online advertising. In the last ten years the social media outlets have started to change the way that people handle information, reducing the dependence of businesses on traditional media.

Instead of being limited to advertising in industry magazines, local newspapers and websites, SMEs now have a powerful new tool for promotion. The costs involved with social media marketing and advertising are far lower, but the kind of advertising methods that work are sometimes difficult to understand.

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Topics: Social Media Marketing

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