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JDR Group's 'Digital Prosperity' Blog

5 Crucial Factors To Consider Before Posting On Your Business Social Media Accounts

Posted by Adam Jones on 23-Jun-2017 11:30:00

No matter whether or not you’re into Social Media you would have no doubt heard of social media’s awkward and uncomfortable stories. You can’t go anywhere now without hearing someone reference what they’ve seen or read on social media. Social media can work absolute wonders for a business if used in the right way. But with that being said, social media can also be the undoing of a great and successful business. In this article, I will be discussing 5 crucial factors you must consider before making any post on social media. If you think before you post, this can spare you some serious future backlash and embarrassment!

Let’s get started…

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Topics: Social Media Marketing

A Quick Guide To A/B Testing In Google Analytics

Posted by Will Williamson on 22-Jun-2017 10:30:00


Designing a successful lead generation website is both an art and a science. Google Analytics allows you to test which landing pages and design ideas deliver the best results for your business, allowing you to optimise your website for conversions. Making changes to the layout of your content will allow your company to test design ideas, and make sure you choose the most effective components for your goals.

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Topics: Marketing Strategy

How Has Digital Marketing Taken Over Traditional Marketing Tactics?

Posted by Lewis Dillingham on 21-Jun-2017 13:30:00

In recent years, digital marketing has become the dominant, most effective form of marketing. The tactics that are used by traditional marketing, have been expanded and enhanced exponentially by digital methods. When traditional methods would spread your business name to 500 potential clients, digital methods could spread it to 5,000 potential clients for a fraction of the price.

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Topics: Marketing Strategy

Why Social Media Marketing Is Important For IT Businesses

Posted by Leanne Mordue on 20-Jun-2017 11:45:00

Marketing is undergoing a metamorphosis, with social media creating opportunities for a wide range of businesses. While most people will immediately see how social media can be a benefit to promoting companies that operate in the B2C sector, IT services businesses can sometimes struggle to see how it would be of use to them.

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Topics: Social Media Marketing

How To Get More Clients For My Manufacturing Business In 2017

Posted by Josh Delahay on 19-Jun-2017 14:40:00


A lot of manufacturing companies today face significant challenges when trying to boost the number of clients they serve. There are a number of factors to consider when trying to get more clients for your business. Does your website present a strong image and accurately convey the quality of your products? Is your business active on social media? Can people easily view the range of products you have to offer? Do you interact with your clients enough?

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Topics: Inbound Marketing

How To Engage With Customers On Social Media Vs Real Life

Posted by Leanne Mordue on 18-Jun-2017 14:45:00

In one form or another, marketing is all about customer engagement. Many consumers wrongly associate marketing with paid advertising, but it has always been about so much more. In the days before the internet, accepted knowledge was that networking and word of mouth was the best way to get new clients. Today, social media is making that true again.

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Topics: Social Media Marketing

How To Make A Landing Page In 30 Minutes On HubSpot

Posted by Will Williamson on 17-Jun-2017 14:00:00

Landing pages are the front-end of any successful sales funnel. In their infancy landing pages were an expensive project, especially when multivariate testing was involved. Today Hubspot allows companies to publish attractive landing pages in minutes, and cut the costs associated with them by an order of magnitude.

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Topics: Marketing Strategy

LinkedIn For Salesforce: How To Integrate The 2 Platforms For A Winning Sales Strategy

Posted by Will Williamson on 16-Jun-2017 13:00:00

Salesforce was one of the first CRM companies that popped up at the dawn of the digital age, and they have been able to adapt to an ever changing business environment. Designed at a time when social media didn't exist in its current form, the nature of a CRM database is at a relative disadvantage when compared to a social network database, which is constantly updated by the users themselves.

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Topics: Marketing Strategy

What Is A Lead Generation Campaign?

Posted by Louise Earith on 15-Jun-2017 11:45:00

Everyone always preaches the idea that “Content Is King!” and they're not wrong! Content creation is absolutely fundamental to the success of any business, but tactful marketers with their eye on the ball will also tell you that lead generation is the true queen of the chess board.

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Topics: Marketing Strategy, Lead Generation

How To Find The Best Search Engine Optimisation Company

Posted by Matthew Tudge on 14-Jun-2017 17:00:00

“Search Engine Optimisation doesn't work” and “I don't trust Search Engine Optimisation companies” are quotes that I hear on a day to day basis! The truth of the matter is that it all comes down to the company you are working with and how they carry out your SEO campaign. This article will help you find your way if you feel lost when it comes to looking for the best Search Engine Optimisation company that will deliver results for your business.

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Topics: Search Engine Optimisation

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