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JDR Group's 'Digital Prosperity' Blog

Reasons Why Video Marketing Works For Small Businesses

Posted by Leanne Mordue on 21-Apr-2017 15:00:00


Visual media is becoming increasingly important for lead generation and small businesses need to jump on the bandwagon before they get left behind. Video Marketing in particular presents an amazing opportunity for SMEs to reach wider audiences through social media and other interactive hotspots.

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Topics: Marketing Strategy

5 Effective Marketing Ideas For Start-ups

Posted by Will Williamson on 20-Apr-2017 15:44:53

Inbound digital marketing strategies depend on having an established brand and a receptive audience that you can nurture for lead generation. This can be a problem for start-ups, as most people in your target market will not have heard of your business.

Can you still use digital marketing techniques to grow your business? Of course, but to be effective we suggest you follow these five marketing ideas:

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Topics: Marketing Strategy

Pinterest Vs Instagram For Business – Which Is Best?

Posted by Matthew Tudge on 19-Apr-2017 15:18:06

Are you a business owner overwhelmed by the amount of Social Media platforms that are out there? You have probably noticed that in recent years image-based platforms, in particular, have risen in popularity immensely! Platforms like Pinterest, Instagram and Snapchat have and are starting to become a necessity when it comes to business marketing. But where do you start? Which platform is best?

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Topics: Social Media Marketing

3 Methods Of Producing Content To Get Your Juices Flowing & How To Increase Engagement

Posted by Adam Jones on 18-Apr-2017 16:20:00

Let’s face it, creating content for your business online can be a pretty daunting task even at the best of times. Sometimes it takes some real thought and brain power to even think of a topic to produce content around. It’s often the case that too much thought can lead to no ideas at all. In this article, I will be discussing 3 methods that you can use to produce content for your business online to help make the process a little easier! I will also be discussing how you can increase engagement once you’ve produced your content.

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Topics: Content Marketing

Why Use Video Marketing?

Posted by Will Williamson on 17-Apr-2017 14:10:00


Good video content is powerful. There’s a statistic which claims a sixty second video can deliver as much information as 1.8 million words! Whether this is entirely accurate or not, there is scientific evidence to prove that video content is more memorable than the written word. 65% of people are visual learners and 30% are auditory learners. Video combines the learning capacity of both visual and auditory stimulus. When used in conjunction with well written content, video is an effective medium for increasing brand and product awareness.

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Topics: Marketing Strategy

4 Important Things To Know About Technical SEO For Websites

Posted by Will Williamson on 14-Apr-2017 11:15:00

Organic search results from Google are a powerful way to reach your potential customers. It is estimated that the top five results from a Google SERP (Search Engine Results Page) drive more than 50% of the organic traffic that websites receive. If you are going to use Google to reach your customer base, you need to use SEO (Search Engine Optimisation) to your benefit.

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Topics: Search Engine Optimisation

Which Social Media Platform Is Best For Business?

Posted by Leanne Mordue on 13-Apr-2017 11:50:00

Everybody knows that social media is an extremely effective way to increase brand awareness. Yet with so many social media platforms available and new forums being continually developed, it can be confusing to know where to focus your time, attention and marketing budget. Getting social media right takes practice and expertise. Posts need to be interesting and engaging, whilst also appealing to the right audience. If you’re not attracting the right consumers, your social media efforts will not add value. The real question you should ask is ‘Which social media platform is best for my business?’

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Topics: Social Media Marketing

How To Use Google AdWords For Video

Posted by Will Williamson on 12-Apr-2017 16:20:00

The attention span of a goldfish now exceeds that of the average human. It goes without saying that people are reading less and less while video views are growing. The average consumer with an Internet connection watches roughly 206 videos per month, and videos are processed by the brain 60,000 times faster than text. With these facts in mind, it’s necessary for marketing to keep up with these ever-increasing demands. Google AdWords has done just that. Google AdWords for video allows you to display video ads on their own or within other streaming video content, on YouTube and across the Google Display Network. 

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Topics: Marketing Strategy, Google Adwords

3 Misunderstandings About How Google AdWords Works

Posted by Will Williamson on 11-Apr-2017 15:25:00


Google has an incredible reach when it comes to potential customers, so it is easy to see why their AdWords application has been so successful. It is important to realise that while Google AdWords is a very powerful marketing tool, how you implement your campaigns is important. There have been a lot of changes in online marketing recently, but AdWords can still offer your company new ways of reaching clients. 

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Topics: Google Adwords

Google Analytics For Mobile Apps & Websites: What You Need To Know

Posted by Will Williamson on 10-Apr-2017 11:45:00

Google Analytics offers businesses an extremely effective way to keep track of the traffic to their website and mobile apps. While the service will be free to most businesses, setting up an effective system requires some skill. The implementation will vary depending on what you want to keep track of, and how complex your web presence is. 

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Topics: Marketing Strategy

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