All businesses that are focused on growth should measure the effectiveness of their sales and marketing strategies. In an increasingly digitised world, the quantity of data elements to analyse has risen steadily. Moreover, this huge quantity of data is disjointed. Your measurement calculations can go skew-whiff rapidly, due to the diverse metrics and channels involved. This results in costly, substandard marketing. Happily, it is possible to manage this overabundance of data – by realising that some of it is not important, and concentrating on the aspects that are.
One of the things we’ve been working on at JDR throughout lockdown is looking at ways we can help customers take advantage of new technologies and trends, to get better results from their marketing and sales efforts. The biggest communication trend of 2020 is, of course, video. With physical workplaces closed for several months in some cases, businesses across the country have turned to video platforms, such as Zoom and Vidyard, to keep in touch, host meetings, and deliver services.
Topics: Sales & CRM
Over the past week our development team have been fending off a significant cyber security attack on a number of websites we host, part of a worldwide hack attempt affecting over a million websites. In light of the scale and sophistication of this attack, we are no longer recommending WordPress as a website platform.
So what is this hack, why did it affect WordPress websites and what are the alternatives to WordPress?
Every company needs to be forward-thinking in order to grow. What this means in practice is adopting and maintaining a mind-set for growth, proactively seeking out opportunities and embracing change as an opening for improvement. If you'd like to take your B2B business to the next level in 2020 – and yes, it is possible, despite Covid-19 and whatever else – here are the essential steps to take.
Let's be honest: the 21st century has been a series of struggles – or at the least a rollercoaster ride – for many businesses. As we weather the economic fallout from coronavirus, it's even more important to fine tune your conversion rate and make each sale count. However, despite hard work and dedication, for many businesses the same objections and barriers come up time and again, with promising inbound leads falling by the wayside. Get better sales results from today by overcoming these essential barriers.
Topics: Sales & CRM
In a traditional business, sales and marketing departments are kept separate. This might be the way that it's always been done - but in a modern environment, it doesn't make sense. By using "Smarketing" to bring the two teams together, you can harmonise your strategy for dramatically better results from both teams.
You may or may not have already heard of buyer personas - but what are they really, when you move past the jargon? Here's the lowdown on what exactly buyer personas are, and how they can help your business generate more leads, sales and revenue.
Whether you're a new start-up or you've been in the game for a while, sales targets can cause difficulties. Often they're too ambitious, ending up as pie in the sky and causing friction as workers struggle valiantly to meet them, or they may be too low, so that they fail to motivate your team to their full productive potential. Here's how to ensure that your sales targets stay realistic to your means but ambitious enough to deliver prosperity.
At JDR, we have been using one-to-one video for several years - and in the increasingly virtual post-COVID world, we have been using it more and more. These are quick videos where we record a video of our screen, or using our webcam, or both, and embed these into emails.
In this article we will share 11 ways you can use video emails as part of your sales and customer service process.
Topics: Sales & CRM
Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referrals for drawing in customers. Research by Nielsen indicates that around 9 in 10 people trust referrals from their own social or business circle, leading to improved receptiveness to marketing, significantly higher conversion rates, and faster sales closures. The reasons for this are obvious: people perceive such advocacy as based on personal trust rather than sales incentives. How, then, do you turn existing customers into brand advocates