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JDR Group's 'Digital Prosperity' Blog

Why Has Inbound Taken Over Traditional Marketing?

Posted by Hannah Makin on 20-Jun-2018 13:48:01

Traditional Marketing

Traditional Marketing, also widely known as Outbound Marketing, is highly recognisable and is something each and every one of us comes across everyday. It is a very broad category that can be distributed in print form, broadcasts, direct mail and telephone, varying from newspaper articles to television ads, brochures to telemarketing.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Case Study: Building Design Company Reduces Reliance On Paid Leads

Posted by Will Williamson on 18-Jun-2018 10:49:30

This case study is from a local, family-run building design company who approached us looking for a marketing company to help them to generate their own leads and enquiries. Their main source of new customers, apart from word of mouth, was paying for leads from an online portal. This was a) expensive and b) the leads were often price shoppers who were getting several quotes. The goal was to build a pipeline of regular inbound website enquiries, but being a small business run from home, the decision to invest in an all-in-one marketing programme was a big one. Here is how they got on...

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Topics: Case Studies

Case Study: Specialist Precision Engineering Firm Build The Best Web Presence In Their Industry

Posted by Will Williamson on 04-Jun-2018 10:29:00

Often, before starting work with a business, we'll do a full audit of their current situation, including website traffic, Google rankings, social media presence, domain authority, and so on. After working with this client for 12 months, we decided we'd look back at this original audit and evaluate the progress since November 2016. 

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Topics: Case Studies

7 Takeaways From HubSpot's Dublin #partnersummit18

Posted by Will Williamson on 21-May-2018 09:22:16
 
Last week myself and our MD, David Roberts, were in Dublin for HubSpot's EMEA partner summit. Hosted at Croke Park, this annual event brings together the top HubSpot partner agencies from around Europe, the Middle East and Africa. Over the two days, HubSpot unveiled a remarkable series of new features and developments - some of which are available immediately, some of which will be coming very soon.
 
So here's a run down of the 7 key takeaways from the event:
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Topics: News

The Importance Of Performing A Spring Clean Of Your Marketing Strategy

Posted by Louise Earith on 16-May-2018 16:59:18

Do you feel like your business has reached a plateau is terms of sales and enquiries? If so, it might be time to bust out the feather duster, take out the trash and have a well overdue spring clean of your marketing strategy!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Case Study: Specialist Consultancy Business Goes From 0 To 50 Leads Per Month

Posted by Will Williamson on 14-May-2018 09:44:11

This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.

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Topics: Case Studies

Target Audience Vs Buyer Persona

Posted by Hannah Makin on 10-May-2018 12:45:20

What Is A Target Market?

Traditionally, when business owners come to research their customer base, the typical term used is “Target Audience.” It's important to reach as many people as possible, but it is even more important to not waste your time! This is why it is imperative that you focus your attention on the demographic of people most likely to be interested in your product or service.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Grow Your Business By Understanding Your Clients

Posted by Lewis Dillingham on 09-May-2018 16:14:06

Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the product so that you can target the correct people. But there's a difference between knowing the kinds of people that could potentially buy your product, and understanding the goals, challenges and motivations of those people in order to customise a unique and specialised marketing strategy that draws them in.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 FAQ’s When Considering Working With JDR

Posted by Will Williamson on 08-May-2018 16:35:44

If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outsourced digital marketing department, and to implement our sales and marketing system.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Can Your Competition Cost You Money In Google AdWords?

Posted by Matthew Tudge on 01-May-2018 11:30:43

Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigger fish! However, there are plenty of companies out there that simply don't trust Google AdWords and don't have faith in it. There are many objections to using the platform that we come across on a regular basis. One of the most common concerns that we get asked is “what if a competitor keeps clicking on my Google ads, can they run up my bill?”

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Topics: Google Adwords

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