Google AdWords is and has been a successful advertising platform for many businesses. However, there are so many businesses I see advertising on it that are simply just wasting money. Some accounts and campaigns I see are set up so poorly that the person running it might as well be taking money from their wallet and throwing it in the drain!
One of the key things to a successful AdWords account is the account structure. In this article, I am going to delve into some areas that make up a great account structure.