JDR Group's 'Digital Prosperity' Blog

No matter whether or not you’re into Social Media you would have no doubt heard of social media’s awkward and uncomfortable stories. You can’t go anywhere now without hearing someone reference what they’ve seen or read on social media. Social media can work absolute wonders for a business if used in the right way. But with that being said, social media can also be the undoing of a great and successful business. In this article, I will be discussing 5 crucial factors you must consider before making any post on social media. If you think before you post, this can spare you some serious future backlash and embarrassment!

Let’s get started…

Designing a successful lead generation website is both an art and a science. Google Analytics allows you to test which landing pages and design ideas deliver the best results for your business, allowing you to optimise your website for conversions. Making changes to the layout of your content will allow your company to test design ideas, and make sure you choose the most effective components for your goals.

In recent years, digital marketing has become the dominant, most effective form of marketing. The tactics that are used by traditional marketing, have been expanded and enhanced exponentially by digital methods. When traditional methods would spread your business name to 500 potential clients, digital methods could spread it to 5,000 potential clients for a fraction of the price.

Marketing is undergoing a metamorphosis, with social media creating opportunities for a wide range of businesses. While most people will immediately see how social media can be a benefit to promoting companies that operate in the B2C sector, IT services businesses can sometimes struggle to see how it would be of use to them.

A lot of manufacturing companies today face significant challenges when trying to boost the number of clients they serve. There are a number of factors to consider when trying to get more clients for your business. Does your website present a strong image and accurately convey the quality of your products? Is your business active on social media? Can people easily view the range of products you have to offer? Do you interact with your clients enough?

In one form or another, marketing is all about customer engagement. Many consumers wrongly associate marketing with paid advertising, but it has always been about so much more. In the days before the internet, accepted knowledge was that networking and word of mouth was the best way to get new clients. Today, social media is making that true again.

Landing pages are the front-end of any successful sales funnel. In their infancy landing pages were an expensive project, especially when multivariate testing was involved. Today Hubspot allows companies to publish attractive landing pages in minutes, and cut the costs associated with them by an order of magnitude.

Salesforce was one of the first CRM companies that popped up at the dawn of the digital age, and they have been able to adapt to an ever changing business environment. Designed at a time when social media didn't exist in its current form, the nature of a CRM database is at a relative disadvantage when compared to a social network database, which is constantly updated by the users themselves.

Everyone always preaches the idea that “Content Is King!” and they're not wrong! Content creation is absolutely fundamental to the success of any business, but tactful marketers with their eye on the ball will also tell you that lead generation is the true queen of the chess board.

“Search Engine Optimisation doesn't work” and “I don't trust Search Engine Optimisation companies” are quotes that I hear on a day to day basis! The truth of the matter is that it all comes down to the company you are working with and how they carry out your SEO campaign. This article will help you find your way if you feel lost when it comes to looking for the best Search Engine Optimisation company that will deliver results for your business.