LinkedIn's status as the world's number one professional business network is secure. That makes it a key platform for business owners and MDs looking to build new business connections and generate valuable leads. Video is tremendously effective at cutting through and reaching your desired audience, so how do you make it work for you? Here's how.

Since LinkedIn introduced its native video feature in 2017, it's become increasingly attractive for small and medium-sized businesses. Your business could be missing out if it's not one of them, so let's go straight into looking at 5 reasons for business owners to use it to generate more leads and sales.

LinkedIn's new native video feature is a powerful tool for boosting your marketing ROI. Here's how you can make it work for your business to bring in new leads and sales.

Lead generation is a central part of business development. Without qualified leads, your sales team won't have the building blocks you need to make conversions and grow your company. LinkedIn Video Ads can play a big part in this – let's take a look at how.

The necessity of a social media presence isn't debated anymore, no matter what kind of business you operate. Potential clients for companies that operate in the B2B sector are being reached via social media, so if you aren't taking advantage, you are putting your business at a disadvantage.

There are some pesky ideas that seem to be haunting the B2B community when it comes to social media. Many company directors still cling to the idea that somehow social media marketing isn't necessary for their business, just because they don't operate in the B2C sector.

Finding ways to generate leads for your business is a key part of business development. Your business will never expand if you rely solely on the same few clients, what do you do if one of those businesses collapses and you've lost a third of your revenue in the blink of an eye?! 

That is why you need to act NOW before it's too late and focus your attention on generating high quality leads as a key part of your business development.

Is your niche business struggling to reach its target audience and isn't attracting attention from many potential customers. Is this because you are not providing the products or services that people want? No! Is it because people simply don’t know the business and the services or products it provides actually exist? Probably. But why is this? Many niche businesses fall short of their goals due to an ineffective marketing strategy.

When you launch a brilliant new product or add a great new feature, you'll want to tell people about it. An email campaign is an excellent way to do this. The problem you'll often come up against is how to write that email to get what you really want: conversions. c