LinkedIn is a fantastic, business-focused social network, and all companies – of any size and in any sector – should be taking it seriously. Unlike the other big social media platforms, LinkedIn was set up purely for business networking. LinkedIn users are therefore more receptive to marketing messages and the potential for connecting with new suppliers. There is also less generic, or non-business related content to contend with. It is, therefore, an excellent place to reach out to your target customers and start bringing in leads. Here’s how you can get your brand out there on LinkedIn and start building a really strong online presence.

If you want to market your company effectively, you'll need a marketing strategy and a marketing plan. That means establishing what you want to achieve and how you’re going to achieve those things. When you’re creating your strategy and plan, you should always bear your business goals in mind. So, how should you use these goals to determine how you’re going to approach your marketing?

Many British High Street retailers are currently struggling to survive. There are many possible reasons for this, including the impact of high business rates on smaller businesses, and larger retail chains overreaching their capabilities to respond flexibly to changing demand. However, probably the biggest challenge faced by high street retailers this century is the growth of online shopping. Let’s look at how e-commerce contributed to the failure of some bricks-and-mortar stores and what you can learn from the situation.

LinkedIn has increasingly morphed from merely a place to host your CV into a business-focused social network. LinkedIn Groups offer you the chance to get together with people in virtual meeting rooms. Everyone in a Group is there because they share the area of interest that drew you there – this is usually a specific industry, but it can sometimes also mean things like workplace diversity or management trends.

When Carina Lepore walked away from the latest edition of The Apprentice with £250,000 of Lord Sugar's money to invest in her artisan bakery, she wasn't the only candidate to make a mark on the BBC show. In the fourth week of the competition, Iasha Masood and her team proved how using buyer personas is the key to success when it comes to making sales.

Field salespeople were once the backbone of sales teams around the country. But are field salespeople an endangered species in 2020? Are they still playing the same role in your sales team? Could your sales team benefit from a different type of set up? In other words, if you’re going to invest in your sales and marketing team, are field sales staff still a good investment?

Google Ads (or Google AdWords, as it was previously known) is the famous search engine company's pay-per-click (PPC) advertising platform. It is a highly effective marketing tool, but it's crucial to understand how to use it. Many companies outsource their Google Ads campaigns to specialist agencies. So, why might you want to do this and how can you select a capable management company?

Building your company's brand effectively is the key to business success – and the same applies to personal branding. Your profile on LinkedIn has therefore never been more important to get right. Here are nine tips to boost your chances:

As digital marketing has become increasingly a part of the online business scene, a number of myths have established themselves. These are often quoted as though they were inarguable facts, but in fact some of them can actively harm your business model. Here are a few of the most common myths to avoid falling for.

When Toys R Us went into administration, some people were shocked. However, for many retail experts, its failure was no surprise. The company had suffered years of losses and was in significant amounts of debt. So, what caused such a famous brand to fail, and what can other companies learn from its mistakes?