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How To Get More B2B Sales Leads From Your Website

Posted by Will Williamson on 03-Jun-2020 13:02:00

Today's corporate decision-makers tend to turn to the Internet when they're looking for new suppliers. That means that you'll need to develop a successful online lead generation strategy if you want your firm to thrive. So, how can you transform your business to business (B2B) website into a lean, mean, lead generation machine?

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Topics: Marketing Automation & Email Marketing, Case Studies, Website Design, Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

Increase Your Online Sales With 4 Easy Strategies

Posted by Andrew Gibbins on 01-Jun-2020 12:45:00

If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics that you can use.

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Topics: Marketing Automation & Email Marketing, Website Design, Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

Google's May 2020 Core Algorithm Update: What Does It Mean For Your Marketing Strategy?

Posted by Leanne Mordue on 30-May-2020 10:15:00

On 4th May 2020, Google announced that it was updating its search engine's core algorithms for the second time this year. So, what does this mean for companies engaging in online marketing activities?

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Google Adwords, Strategy

Looking Beyond Covid-19: Why You Need To Ramp Up Your Marketing Spend Now

Posted by Andrew Gibbins on 27-May-2020 12:04:23

If you've scaled down your company's operations during the coronavirus pandemic, you're probably wondering how you can revive your business. When times are tough, the canniest solution can be to increase your marketing activity. Here are three reasons why you should spend more on inbound marketing now.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

8 Essential Questions To Ask A Digital Marketing Agency Before Hiring Them

Posted by Andrew Gibbins on 12-May-2020 11:50:42

You may be wary of using marketing agencies, particularly if you've had a negative experience in the past. However, working with a reputable firm can supercharge your returns from marketing and smash your revenue targets. Carrying out research will help you make a well-informed decision about whether or not a particular agency is the right match for your company. Here are eight questions to ask a marketing agency before you become a client.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Ways To Follow Up With Prospects Without Losing Their Goodwill

Posted by Will Williamson on 11-May-2020 12:08:34

While it's crucial to engage with potential customers throughout the buying journey, if you pester them, they may go elsewhere. So how can you convert leads into clients without coming across as pushy? Here are some ideas to try.

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Topics: Marketing Automation & Email Marketing, Sales & CRM

Why Marketing Should Be Discussed In Your Sales Meetings!

Posted by Will Williamson on 08-May-2020 10:00:00

Your business probably has sales meetings. (Right now being done via Zoom no doubt) Most companies do, as it's seen as a very important part of helping your business grow, as well as the top way to increase your revenue. But, do you ever have marketing meetings?

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Topics: Sales & CRM

Why Blogging Can Help Improve Online Sales

Posted by Andrew Gibbins on 07-May-2020 12:41:18

If you've only thought about blogging as a tedious extended online newsletter, then you're missing out on a tremendous tool to help your business prosper. In fact, blogging is one of the best ways to improve exposure, boost organic traffic, and build more revenue. Let’s find out why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Possible Reasons Why Blogging Hasn't Worked For Your Business So Far

Posted by Will Williamson on 06-May-2020 13:06:28

If you've created a company blog, but the results haven't been what you'd hoped for, don't panic. It doesn't mean blogging is a bad strategy. It just means you need to take another look at how to grow your blog traffic. Here are some factors that might be contributing:

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

No Time To Follow Up Leads? – Automation Will Be Your Saviour!

Posted by Leanne Mordue on 05-May-2020 12:34:28

Running a business isn't a job for those who want a quiet life, as you'll know. There can be times when it feels like there just aren't enough hours in the day to get everything you want done. If you feel you're having to let leads slip away as a result, take a look at marketing automation.

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Topics: Marketing Automation & Email Marketing