JDR Group's 'Digital Prosperity' Blog

Traditional Marketing

Traditional Marketing, also widely known as Outbound Marketing, is highly recognisable and is something each and every one of us comes across everyday. It is a very broad category that can be distributed in print form, broadcasts, direct mail and telephone, varying from newspaper articles to television ads, brochures to telemarketing.

This case study is from a local, family-run building design company who approached us looking for a marketing company to help them to generate their own leads and enquiries. Their main source of new customers, apart from word of mouth, was paying for leads from an online portal. This was a) expensive and b) the leads were often price shoppers who were getting several quotes. The goal was to build a pipeline of regular inbound website enquiries, but being a small business run from home, the decision to invest in an all-in-one marketing programme was a big one. Here is how they got on...

Often, before starting work with a business, we'll do a full audit of their current situation, including website traffic, Google rankings, social media presence, domain authority, and so on. After working with this client for 12 months, we decided we'd look back at this original audit and evaluate the progress since November 2016. 

Do you feel like your business has reached a plateau is terms of sales and enquiries? If so, it might be time to bust out the feather duster, take out the trash and have a well overdue spring clean of your marketing strategy!

This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.

What Is A Target Market?

Traditionally, when business owners come to research their customer base, the typical term used is “Target Audience.” It's important to reach as many people as possible, but it is even more important to not waste your time! This is why it is imperative that you focus your attention on the demographic of people most likely to be interested in your product or service.

Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the product so that you can target the correct people. But there's a difference between knowing the kinds of people that could potentially buy your product, and understanding the goals, challenges and motivations of those people in order to customise a unique and specialised marketing strategy that draws them in.

If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outsourced digital marketing department, and to implement our sales and marketing system.

Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigger fish! However, there are plenty of companies out there that simply don't trust Google AdWords and don't have faith in it. There are many objections to using the platform that we come across on a regular basis. One of the most common concerns that we get asked is “what if a competitor keeps clicking on my Google ads, can they run up my bill?”