Images are a vital part of your SEO and you won’t find many websites without them. In fact, most websites will have images on most if not all of their pages. We live in a world where we expect what we’re looking at to be visually appealing and images on a website play a large part in making it visually appealing. However, there is so much more to images than meets the eye and many people forget about a very important term when adding images to a site: Image Optimisation.
Since the dawn of the internet and the age of SEO, keywords have sat high at the top of a mountain. They have been paramount to any SEO campaign and the number one focus. Many businesses will have looked for companies and asked them things like, “get me to number one of Google”, “I want to be at the top of Google” etc. Anyway, I'm sure you get the picture, keywords have been crucial and looked at as a measure of SEO success.
However, with the ever-changing landscape and the ever evolving online world, are keywords still important or should your focus be on something else entirely?
Search Engine Optimisation is one of the lengthier marketing strategies, and admittedly requires a lot of time and commitment in order for it to be a worthwhile project. However, an all singing all dancing website is nothing without a complete and efficient SEO campaign put into practice in order to rank highly on search engines.
Let’s take it back 7 years to 2011 where SEO manipulation is at its peak. Companies around the country were using ‘Black Hat’ SEO tactics to get the best results possible. As we jump back to the last few years black hat SEO has not only taken a back seat to real SEO services but it has pretty much been wiped out of all professional minds. That being said, don’t think that they’re not a few people out there that still try and get away with black hat SEO tactics. In this article, I will be discussing 5 terrible SEO tactics that you need to make sure your business is NOT using, and if you hire an SEO agency you need to question whether they’re doing the below or not.
Internet giant Facebook is altering their beloved news feed algorithms. At the moment Facebook aims to find and display content the user will find relevant and insightful, whereas the new goal will be to help create more “meaningful interactions”.
Topics: Social Media Marketing
Search Engine Optimisation (SEO) is the process of taking your website and making changes to it that will help make it a perfect candidate for particular search terms. A search term refers to the keyword a person uses when searching on one of the many various search engines. SEO helps your website become a trusted result for your chosen search terms but in order to achieve this, your website needs to become a source of relevant, useful and trustworthy information.
It's 2018, and deciding whether your business should have a website or not is a no-brainer, right? Most will assume the answer is always yes. The answer should always be yes. Therefore just like myself, you may find it hard to believe that only a mere eight years ago, 51% of small businesses did not have a website!
Topics: CRO, Website Performance
As you may have guessed from our other articles, web design is not easy. There is a lot of thought that goes into the process, not to mention time and money. With all the important elements that must be considered when building and maintaining a website, it can be quite easy for mistakes to be made. A lot of mistakes can go unidentified if the site isn’t regularly checked and, while they may not be mistakes that will render your website unusable, if left untreated, they will certainly hinder your website from reaching its full potential. Here are 4 web design mistakes that could be hindering your website.
Topics: Website Design
We live in a society where people expect excellence, especially where customer service is concerned. People like to vent their annoyance online in the form of online reviews and social media comments. So what happens when your business is on the receiving end of such negativity?
The worst thing you can do in this situation is stick your head in the sand and ignore it, and under no circumstances should you delete the comments entirely without taking the appropriate steps to resolve the matter. This type of behaviour will tarnish your reputation and your conversions.
Topics: Marketing Strategy
Technical SEO saw a dip in the past as new exciting methods came to the forefront of search engine marketing but in recent years it's been making a major come back. This is thanks to the incredible rate that technology is growing and the internet is expanding. As a business owner, you need to keep up with new techniques or your business may get forced out by search engines that are all competing to keep their users the happiest.
Here are 4 types of technical SEO that will help you keep your hard-earned Google ranking.