Accelerated Mobile Pages (AMP) are web pages that are designed specifically to increase the load times of mobile pages and improve the user experience. Many mobile web pages are slow to load, taking over 10 seconds or more on a 3G connection, and this results in lots of users leaving a site before it even loads. The reason for these excessive loading times is overly complex page designs and a desire to monetise our websites. AMP is a turn-key solution for these issues, developed by Google and backed by many various platforms.
Topics: Mobile Marketing
Email marketing is widely considered by many to have the best return on investment out of any marketing strategy. So much so in fact that “three-quarters of companies agree that email offers "excellent" to "good" ROI” (Econsultancy, 2016). If you're currently using email marketing as part of your marketing arsenal then you will more than likely have felt the benefits of it. However, there are still many businesses out there that struggle getting to grips with their email marketing.
Topics: Email Marketing
When preparing to begin a content marketing campaign, businesses often face three options:
- Create and share the content themselves
- Hire an in-house marketing team
There are a number of advantages and disadvantages to each of these options, but which one is most useful to a business? As you may have guessed from the title of this article, we are going to talk about why you should be outsourcing your content marketing.
Topics: Content Marketing
Something happens between a prospect being a complete stranger and being a committed, returning customer. That ‘thing’ is known as the buying funnel in marketing speak, and there are several stages to it. We think funnel sounds a bit clunky and impersonal, so we prefer to think of the process in terms of a relationship, or story.
Telemarketing companies often claim impressive returns on investment for new business sales using telephone contact lists. In an age of increasingly digitalised communication, it is interesting to note that personal, telephone contact is still an effective way of closing a deal. However, it is also useful to examine a bit more closely the context in which telemarketing works and what telemarketing actually means in 2017 – before you decide to spend any money on it.
Ask many agencies and you will come away with the impression that lead generation is the Holy Grail. Sales is almost a dirty word – something that will take care of itself when the leads come in. Unfortunately, this isn’t the case. Lead generation is essential, but only a tiny minority of these leads will convert to customers on their own.
Topics: Inbound Sales
Hubspot’s annual State Of Inbound (Marketing) is a snapshot of digital trends, highlighting marketing technology adoption, new practices and average results from different channels. According to the 2017 State Of Inbound report, businesses are following a number of sales and marketing priorities.
Throughout the life of a website, there may be fluctuation in the conversion rates. If you aren't tracking them they may seem completely erratic. Why are my conversions suddenly up? Why are they suddenly down? However usually they aren't erratic at all and it's actually something you’re doing to cause the increase or decrease in conversions. This is why it's so important to gather information on where your leads and enquiries are coming from! When you get increases you need to know what worked so that you can replicate the experience and make the raised visits, the usual visits.
The PRIMO-F Business Model, also known as the FiMO/RECoIL Model, is an enhanced form of SWOT analysis that was developed by Durham University Business School around 2010. The model is an acronym of:
People, Resources, Innovation & Ideas, Marketing, Operations, & Finance
PRIMO-F is a valuable strategic tool that allows a detailed analysis of business performance in three key areas, and the mapping out of future growth potential. In this article we explain what the PRIMO-F model is, how it is used, and what it reveals about the priorities of most SMEs.
Most people who know anything about email marketing will have heard of Mailchimp. It is a successful and user-friendly email marketing application that can be accessed for free, then scaled up according to the needs of your business. Hubspot, another powerful email marketing tool, is often held up as a direct comparison to Mailchimp. While there is some overlap between the two programmes, this comparison isn’t strictly fair, as both platforms were designed to achieve different things.
Topics: Email Marketing