JDR Group's 'Digital Prosperity' Blog

If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outsourced digital marketing department, and to implement our sales and marketing system.

We’ve found that there are certain questions which come up on a regular basis, so here are the top five (and, importantly, the answers!).

Do you feel like your business has reached a plateau is terms of sales and enquiries? If so, it might be time to bust out the feather duster, take out the trash and have a well overdue spring clean of your marketing strategy!

This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.

What Is A Target Market?

Traditionally, when business owners come to research their customer base, the typical term used is “Target Audience.” It's important to reach as many people as possible, but it is even more important to not waste your time! This is why it is imperative that you focus your attention on the demographic of people most likely to be interested in your product or service.

Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the product so that you can target the correct people. But there's a difference between knowing the kinds of people that could potentially buy your product, and understanding the goals, challenges and motivations of those people in order to customise a unique and specialised marketing strategy that draws them in.

If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outsourced digital marketing department, and to implement our sales and marketing system.

Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigger fish! However, there are plenty of companies out there that simply don't trust Google AdWords and don't have faith in it. There are many objections to using the platform that we come across on a regular basis. One of the most common concerns that we get asked is “what if a competitor keeps clicking on my Google ads, can they run up my bill?”

In 2016 we met with a specialist welding company (machinery, tooling & welding services). They had been using SEO as their only real marketing channel (other than word of mouth), and were not convinced it was generating much in the way of new enquiries, despite being high in Google already for a number of important search phrases.

As a business owner, you're under constant pressure to make a profit. You want a steady flow of customers and you know that you can achieve this through marketing. However, when you're marketing, should you be doing it for yourself or for your customers? Well, to understand that you first need to know what marketing is supposed to accomplish.