JDR Group's 'Digital Prosperity' Blog

This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a specialist in thermal engineering this business designs, manufactures, installs and supports heat treatment products.

This case study is from a local, family-run building design company who approached us looking for a marketing company to help them to generate their own leads and enquiries. Their main source of new customers, apart from word of mouth, was paying for leads from an online portal. This was a) expensive and b) the leads were often price shoppers who were getting several quotes. The goal was to build a pipeline of regular inbound website enquiries, but being a small business run from home, the decision to invest in an all-in-one marketing programme was a big one. Here is how they got on...

Often, before starting work with a business, we'll do a full audit of their current situation, including website traffic, Google rankings, social media presence, domain authority, and so on. After working with this client for 12 months, we decided we'd look back at this original audit and evaluate the progress since November 2016. 

This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.

In 2016 we met with a specialist welding company (machinery, tooling & welding services). They had been using SEO as their only real marketing channel (other than word of mouth), and were not convinced it was generating much in the way of new enquiries, despite being high in Google already for a number of important search phrases.

This example comes from an international automotive racking manufacturer who already had an effective website, and had some of the biggest names in the industry as customers. They saw that there was a much wider market available for their products, so they decided to take the plunge and look to take their online marketing on to the next level with JDR..

This case study is from a client who came to one of our events two years ago. Based on the information they received at that event, they decided to engage us firstly to develop their website, and then to run an inbound marketing programme. This is a small company with (at first) no salespeople, and no marketing team - and run by a business owner in their mid-60's and looking to develop the business for a future generation.

The nature of the business is that just one new customer can create a lot of revenue - for example, a recent order from a website enquiry generated a £90,000 project.  Once they have designed and installed a system for a client, they also offer ongoing maintenance and support, providing a regular revenue stream in the future.

Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.

This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve through trade shows/exhibitions. They have a technical product, which involves a large capital investment from customers, so there is a long sales cycle. We have been working with them since June 2016 to develop their marketing... this is their story.