Hiring a professional agency to assist you with your inbound marketing strategy can help you achieve outstanding results. However, when you're working with an agency, it's important to remember that you're acting as a team and that you each have a part to play. Let's consider how you can contribute.
1) Be Informative
If you provide your agency with as much information as possible about your business and the industry in which you work, they'll be able to tailor your marketing activities appropriately, so you can get better results. The more your agency understands your needs, the more likely it is that the work they produce will meet with your approval immediately, boosting your ROI.
Subjects worth mentioning include your company's aims, your preferred tone of voice, any industry-specific terminology and legislative restrictions that apply, and how your company's products or services compare to those of your competitors.
2) Be Responsive
Anyone working for a reputable, experienced agency, such as JDR, knows how valuable their clients' time is, but your account manager will sometimes need your input. Whether your agency has asked you to provide them with statistics or details of a new product or to approve an advert they've created, the quicker you respond, the more likely you are to see speedy results from your campaigns. Making sure that you're available for telephone calls and meetings when necessary will also ensure that everything runs smoothly.
3) Be Constructive
When businesses and agencies start working together, it can take a little time for everything to click into place. Therefore, while your agency will attempt to produce work that you'll love, some of their early concepts might not be exactly what you're looking for. If that happens, the best thing to do is to tell your agency exactly what the issues are and what you would like them to do instead, in as much detail as possible. This will help them make sure they are on the same page as you in the future.
4) Be Focused
When you're working with professional inbound marketers, you need to stay focused on one thing – getting results. While agency staff need to understand how you like to present your company, if you're new to inbound marketing, you'll have to get to grips with how it works. That means you may need to compromise or even abandon some of the marketing techniques you've previously employed. For example, you may sometimes have to modify your brand voice in order to create engaging content or track your results in a different way.
5) Be Realistic
Finally, while it can be a good thing to be detailed-oriented in business, it can also prevent you from achieving your marketing goals. It won't matter how attractive your website looks or how elegantly written the content is, for example, if you're not providing visitors with what they're looking for. You also need to be realistic about the amount of time it will take for you to see a return on investment. Inbound marketing is unlikely to produce rapid results, so hang in there and trust the experts – and remember that your agency is on your side.
Find Out More
To find out more about our marketing process and what it's like to work with JDR, please call today on 01332 343281.
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