Spending time and money on any aspect of your digital marketing plan could boost your website visits, but if you want to get the most out of your efforts, take a holistic approach. Inbound marketing techniques are most successful when used as part of a comprehensive online strategy.
In this article, we explain why you should adopt this method and how working with a professional marketing agency could make a positive difference to your results.
Website Traffic – Why Does It Matter?
While some business owners treat their websites as online brochures, a well-designed and regularly updated site can be a valuable marketing tool. Even if people can’t purchase products or services directly from your site, the content on it could motivate them to call. However, your website won’t generate leads if nobody is visiting, so getting the website visitor numbers up is a must.
The Multi-Channel Approach
Running isolated campaigns will provide you with temporary increases in website traffic, but for steady gains, you need to have all the pieces of the digital marketing puzzle in place. That means using an array of inbound marketing methods simultaneously. There are three reasons why a multi-channel strategy is the best solution.
Firstly, by using several channels, you’ll be able to reach more people. A well-planned social media marketing strategy can be an effective lead generator, for example, but not everyone uses Facebook, Twitter, or Instagram.
If you use social media marketing in conjunction with paid advertising and search engine optimisation, more people in your target market could find out about your firm.
Secondly, if people in your target market hear about your company via several different channels, they’ll be more likely to remember your company when they are in a position to buy.
Finally, some marketing methods are more effective when used at particular stages of the buyers’ journey than others. Seeing a well-crafted ad will attract a potential client’s interest, for example, but receiving a personalised marketing email at an appropriate point in the process could motivate them to move through the sales funnel and sign on the dotted line.
The Benefits Of Working With An Inbound Marketing Agency
To design and implement a successful multi-channel marketing plan, you’ll need in-depth knowledge of a host of specialist areas – and that’s something most small business owners don’t have. You’ll need to blend your marketing activities seamlessly to achieve your business goals. If you don’t have a team of professional marketers in-house, however, don’t despair.
A reputable inbound marketing agency will have the expertise you need.
It’s crucial to select a full-service agency, such as JDR, with the knowledge to develop and implement a well-balanced strategy. As business growth specialists, we’ve helped companies in a variety of industries to dramatically increase the amount of web traffic they get, improve their lead generation processes, and make more sales.
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