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JDR Group's 'Digital Prosperity' Blog

Propel Your Content Marketing To The Stratosphere With These 6 Top Tips!

Posted by Matthew Tudge on 22-Mar-2017 09:32:00

Content creation and content marketing have always been a vital component of any digital marketing strategy. However, with the rise of inbound marketing over recent years, the way you create and market your content has grown in importance. If you get your content strategy right first time round it sets up the foundations for a successful and profitable business marketing campaign.

In this article, we will be sharing 6 top content marketing tips with you to help you propel your content to new heights.

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Topics: Content Marketing

How Much Does Blogging For Business Cost?

Posted by will williamson on 09-Mar-2017 16:11:41

Content based marketing is a great way to get your business's message out there. When a potential client finds you organically, your chances of a successful conversion are much higher. But it can be tricky to generate great content, and many businesses fall into the trap of trying to produce it in-house.

There are any number of difficulties that a business can encounter when creating content, and the dangers are very real. Your web presence is how people see you online. What you present is how you will be known, for better or worse. When your business isn't actively involved with marketing, considering some professional help will take you a lot further.

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Topics: Content Marketing

How To Effectively Use Content Marketing For Lead Generation

Posted by will williamson on 05-Jan-2017 10:10:00

You may have heard sentiments like these spoken about content marketing:

‘Effective lead generation depends on high-quality content.’ ‘Content is king.’ ‘Content marketing is the cornerstone of lead generation.’

Hold for a moment… all these expressions emphasise just how important content – and especially written content – is for an effective marketing strategy. But sometimes they confuse the matter by failing to explain what exactly content marketing is, and why you should bother with it at all.

In this article our intention is to cut past the jargon and hype to answer three fundamental questions about content marketing:

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Topics: Content Marketing

Why Blogging Is Important For B2B Lead Generation

Posted by will williamson on 29-Dec-2016 10:10:00

Blogging was the first of the new wave of Internet technologies to move into the business mainstream. Previously the realm of hobbyists and then journalists, businesses began adopting blogging in a big way from 2009/2010. Despite the overwhelming growth of blogging since, to the extent where a majority of businesses have at least some kind of blog presence, many companies still fail to reap the rewards of blogging as a B2B lead generation tool. Why is this? There are three major factors that contribute to making a business blog successful. Success at lead generation depends largely on how these are implemented.

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Topics: Content Marketing, Inbound Marketing, B2B Marketing

Why Video Marketing Is Essential For Your 2017 Business Development Strategy

Posted by will williamson on 20-Dec-2016 09:10:00

If you haven’t yet experienced the power of video marketing as part of your business development strategy, then 2017 is the year to change that. Video marketing, through YouTube, Facebook and Twitter, has been growing from strength to strength over the past few years. Now, at the beginning of 2017, we are set to cross a threshold. This coming year, video content will no longer be a nice extra to offer your customers, but will need to hold a central place in your marketing strategy.

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Topics: Content Marketing, Marketing Strategy, B2B Marketing

How To Create A Content Plan For Your Business Blog

Posted by Matthew Tudge on 05-Oct-2016 21:25:00

Killer content is a crucial part of a successful marketing strategy. It should help draw your target audience in and also convert them into leads. These leads can then be nurtured and move along your sales funnel, eventually turning into customers. Blogging is an inbound marketing technique that helps attract your target buyer persona, when used in the right way. However, if you don't use blogging in the right way and don't target the right keywords or phrases, your business blog is set for certain failure. That is why creating a well thought out and well researched content plan for your business blog is imperative. In this blog article, I aim to discuss a few tips and steps you can take to crafting a stellar business blog content plan.

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Topics: Content Marketing, Inbound Marketing

Wordpress Vs Joomla! - Which CMS System Works Best?

Posted by will williamson on 04-Oct-2016 10:20:00

WordPress and Joomla! are the two grandfathers of content management systems (CMS). Between them they are responsible for having transformed blogging from a fringe pursuit into a core B2B marketing strategy engaged in by millions of businesses around the world.

If you are looking for a CMS, either as an extension to your current site or at the heart of a brand-new website, Joomla! and WordPress are usually the two main choices. They both have advantages and disadvantages, but which one works best from a marketing perspective? Let’s take a look at the strengths and weaknesses of both platforms:

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Topics: Website Design, Content Marketing, B2B Marketing

4 Reasons You Need To Blog To Be Successful In Today’s Content Marketing War

Posted by Dale Bonser on 23-Jun-2016 14:47:01

If anybody in business tells you or your marketing team that a company blog is a waste of time, stop listening to them immediately and walk in the opposite direction because they couldn’t be more wrong if they tried.

But seriously, if someone doesn’t appreciate the necessity of a company blog in today’s content driven business world, explain to them that B2B marketers that use blogs receive 67 percent more leads than those that do not. You can also send them to this blog article as I’m going to explain 4 reasons why a blog is vital to succeed in today’s inbound marketing climate.

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Topics: Content Marketing

What Is A Lead Generation Funnel And Why Should You Understand It?

Posted by will williamson on 12-May-2016 11:38:00

The most critical part of any business development strategy is to establish how the business will generate leads. Sales and marketing efforts must be targeted strategically to ensure that the business can continue to grow and to develop new sources of customers.

One term that is frequently seen in sales and marketing training collateral is the “lead generation funnel”. This term refers to a particular strategy for starting lead generation efforts and for converting leads into business. It can be a useful tool for marketing managers and sales executives to use to develop their lead generation strategy.

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Topics: Content Marketing, Inbound Marketing, B2B Marketing

Five Effective Tips On How To Generate Sales Leads For Your Business

Posted by will williamson on 11-May-2016 16:33:00

With so many options on the market, it can be difficult to decide how to generate sales leads for your business. However, there are some tried and true ways of making sales that have been put forward by experts in the sales arena.

If you are wondering how to generate sales leads online, look no further than the tips below:

1) Engage with social media

Sales managers are often concerned that quality sales leads will not be the result of social media engagement, but it is a good tool for putting feelers out for potential leads. Raising awareness on social media is relatively easy and fairly cost effective, which means it is a worthwhile avenue to pursue. For B2B sales, try putting out offers and discounts for those following and engaging with your business on Facebook or Twitter.  

LinkedIn is a particularly useful tool for generating sales leads, as searches can be very specific and will yield a method of contact immediately. Traffic from LinkedIn is renowned as being easy to convert into solid leads, making this an excellent choice for those looking to find out how to generate sales leads online. Here's some great LinkedIn tips: Top LinkedIn Tips To Improve Your Business Lead Generation

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Topics: Content Marketing, Inbound Marketing, B2B Marketing

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