JDR Group's 'Digital Prosperity' Blog

Do you feel like your business has reached a plateau is terms of sales and enquiries? If so, it might be time to bust out the feather duster, take out the trash and have a well overdue spring clean of your marketing strategy!

What Is A Target Market?

Traditionally, when business owners come to research their customer base, the typical term used is “Target Audience.” It's important to reach as many people as possible, but it is even more important to not waste your time! This is why it is imperative that you focus your attention on the demographic of people most likely to be interested in your product or service.

Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the product so that you can target the correct people. But there's a difference between knowing the kinds of people that could potentially buy your product, and understanding the goals, challenges and motivations of those people in order to customise a unique and specialised marketing strategy that draws them in.

If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outsourced digital marketing department, and to implement our sales and marketing system.

As a business owner, you're under constant pressure to make a profit. You want a steady flow of customers and you know that you can achieve this through marketing. However, when you're marketing, should you be doing it for yourself or for your customers? Well, to understand that you first need to know what marketing is supposed to accomplish.

If you've created a piece of content, you are going to want to see it have a positive impact on your business. You don't want to see content that you have worked hard on go to waste and not produce anything for your business. However, if you aren't analysing your content, how are you to know if it is helping your business at all?

Inbound marketing can sometimes come across as being useful only to knowledge-based, industrial, B2B businesses but that is not the case. There are tons of Inbound Marketing tactics that will help your arts & entertainment business gain new viewers, readers, customers and more.

A blog aims to inform its readers by giving a high quality, ethical, and valuable insight into your company's product or service, and overall brand. They help build credibility, and with the immense amount of exposure they can bring to your company, the potential of connecting with a wider audience is increased massively.

The world of inbound marketing is forever changing and every day new statistics, trends and discoveries are being made. These help shape the future for inbound marketing and allow marketers to adapt their strategies to the new discoveries.

YouTube is a great resource that every business can make use of, however, if you don't know the rules you may end up doing more harm than good. As a platform designed around content creation, YouTube has to take certain steps to protect their content creators in order to maintain a healthy stream of videos and allow its users to make a good revenue.

The way YouTube protects its creators is via Copyright Strikes.