JDR Group's 'Digital Prosperity' Blog

It sometimes feels as though barely a month goes by without us reading an ‘SEO is dead’ themed article. A lot has changed in SEO over the past decade. However, SEO – or search engine optimisation – is simply the process of improving the visibility of your website on Google when people search for terms relevant to your business.

When a marketing agency writes content on your behalf, how do they do this? After all, if people who have worked for your company for X number of years struggle to create content around your business, how will an agency employee who barely knows you? When an agency writes your content a lot of research goes into ensuring it is relevant and effective for their marketing efforts. However, the core point is that your marketing content is written for your customers, rather than for your business. Everything starts by understanding your customer, and this is an area in which marketing agencies shine.

In a previous article we wrote about finding the Goldilocks zone for social media output: how many posts to send out each day or week on each of the main platforms. So long as you stick to this, does it matter what day of the week or time of day you publish your content? Yes it does. In this article, we briefly discuss the factors that affect content scheduling for social media marketing and make suggestions for Facebook, Twitter, and LinkedIn.

'Winging it' isn't a tactic that you'd employ in most areas of your business operations. Taking this approach on a production line could result in suppliers receiving faulty goods, for example, while HMRC would take a dim view of anyone doing this when calculating their corporate tax liabilities. So, it's surprising that many business owners are happy to do this with their marketing, despite the fact that implementing marketing techniques correctly could generate higher profits for their companies. Failing to plan your marketing activity properly could even have a negative impact on your business. Here are just five reasons why 'winging it' is a bad idea.

Today's business world is so competitive that it's crucial to create a buzz about your products and services if you want to stay ahead of your rivals and ensure your business survives. Thankfully, however, you can make a huge difference to your company's performance by applying the right marketing techniques. Let's examine why marketing is so important and how you can create an effective strategy!

If you're spending money on inbound marketing, you'll want to know that your efforts are likely to pay off. You may even want any external marketing agency that you're about to employ to assure you that you'll get a healthy return on investment (ROI) before you sign on the dotted line. Is it possible for anyone to guarantee you'll get an ROI when it comes to marketing, however? If not, what's the point in using an agency? Let's examine these issues in more depth.

Running a company is a time-consuming business and there's always a host of things that need to be done. However, even if your business is booming, it's crucial to continue marketing it effectively, if you want to maximise your profits and ensure that it's still thriving in years to come. A professional marketing agency can help you to do this while you keep on top of everything else on your 'to do list'. Let's look at why it could be worth hiring one.

Most businesses would agree that social media activity is important for marketing and general branding, but opinions are divided over how often to post on social media. Some companies are content with the occasional update on LinkedIn, while others seem to be on Twitter every 15 minutes. Is the latter posting too regularly and the former not frequently enough? Maybe, or maybe not.

If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard to believe that harnessing the power of inbound marketing can produce spectacular results for companies in niche industries, but “stranger things” have happened! Let's look at how implementing an inbound marketing strategy could help your business to bloom.

MailChimp has a well-deserved reputation as an efficient and versatile email marketing application – especially considering the low cost and shallow learning curve. We previously discussed the fact that MailChimp have now expanded their capabilities beyond email and are advertising themselves as an all in one marketing platform. We have also compared the paid version of HubSpot with Mailchimp.