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5 Ways to Measure Your Sales and Marketing ROI

Posted by Andrew Leamon on 28-Sep-2020 11:00:00

All businesses that are focused on growth should measure the effectiveness of their sales and marketing strategies. In an increasingly digitised world, the quantity of data elements to analyse has risen steadily. Moreover, this huge quantity of data is disjointed. Your measurement calculations can go skew-whiff rapidly, due to the diverse metrics and channels involved. This results in costly, substandard marketing. Happily, it is possible to manage this overabundance of data – by realising that some of it is not important, and concentrating on the aspects that are.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

A Practical 4 Point Growth Plan For Your B2B Business You Can Implement This Year

Posted by Will Williamson on 16-Sep-2020 11:00:00

Every company needs to be forward-thinking in order to grow. What this means in practice is adopting and maintaining a mind-set for growth, proactively seeking out opportunities and embracing change as an opening for improvement. If you'd like to take your B2B business to the next level in 2020 – and yes, it is possible, despite Covid-19 and whatever else – here are the essential steps to take.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Referral Marketing 101: How To Turn Customers Into Brand Advocates For Your Company

Posted by Leanne Mordue on 29-Aug-2020 11:00:00



Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referrals for drawing in customers. Research by Nielsen indicates that around 9 in 10 people trust referrals from their own social or business circle, leading to improved receptiveness to marketing, significantly higher conversion rates, and faster sales closures. The reasons for this are obvious: people perceive such advocacy as based on personal trust rather than sales incentives. How, then, do you turn existing customers into brand advocates

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Steps To Making A Stronger LinkedIn Profile As A Business Leader

Posted by Leanne Mordue on 27-Aug-2020 11:00:00

For many business owners, their LinkedIn profile is not seen as a primary marketing platform for the business itself. LinkedIn is seen as useful for personal and business connections, sourcing project opportunities and promoting the individual image. As such, your LinkedIn profile, which may have developed organically over many years, may appear more like a rambling CV or project resume than a honed business development tool. However, we also need to consider that the personal brand of the company CEO/MD can be very beneficial for generating leads and sales for the business.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How To Understand Your Customer’s Goals And How Your Business Fits In

Posted by Will Williamson on 26-Aug-2020 11:00:00


It is crucial to respond to your customers and where their needs are at this point in time. This might sound too obvious to repeat, but, still, many business owners compare their companies against what their competitors are attempting to offer, rather than aligning with their customers' goals. Customer metrics can all too easily become an abstract calculation, but without a deeper understanding of what drives their behaviour, it is difficult to know how best to serve them personally.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

The 6 Benefits of Customer Testimonials & How To Ask For Them

Posted by Will Williamson on 25-Aug-2020 15:57:18

It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates much more than they do the claims of marketers. Testimonials, the recorded experience of real customers, step beyond informal referrals to give what marketing experts call the 'social proof' of a business's offering. Unsurprisingly, a glance at the websites for any number of industry sectors indicates the value placed on testimonials.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Moving Out of Lockdown – Why You Should Increase Your Marketing Efforts Today

Posted by Will Williamson on 21-Aug-2020 11:00:00

While things aren't back to normal for the UK's businesses yet, many companies are ramping up their operations again – and the good news is that the economic hit hasnt (so far) been as bad as many people had feared. Therefore, if you want to strengthen your hold in the marketplace, you need to show people that you're ready to do business today. Whether you've continued, reined in, or even halted your marketing activities during the Covid-19 lockdown, you should increase your efforts now. Read on to find out why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How To Boost Your Sales And Marketing ROI Post-Covid-19

Posted by Will Williamson on 15-Aug-2020 11:10:00

While the modern business world has dealt with downturns before, the current situation is unlike any that we've previously experienced. This doesnt mean the worst predictions are necessarily accurate – they rarely are – but it's hard to predict what's going to happen. However, by taking steps to maximise the return that you're getting from your investment in sales and marketing now, you'll be better placed to grow your business whatever the future brings.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM

4 Reasons To Start Using An Inbound Marketing Agency This Summer

Posted by Leanne Mordue on 13-Aug-2020 11:00:00

Lockdown measures for most sectors continue to be eased, so at long last it's time to get back to doing business. However, with social distancing still in place and experts claiming that we could be entering a recession, how can you find the customers you need to fulfil your growth plans, or to sustain your current position?

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Ways To Use Your Time Effectively As Lockdown Eases

Posted by Will Williamson on 29-Jul-2020 10:06:00

The Covid-19 pandemic has affected virtually every business owner. Although lockdown measures are being gradually relaxed, things are far from back to normal, and as a business owner you may find yourself with extra time on your hands.

This is a great opportunity to put that time to good use and work on the five most effective ways of preparing your business for growth in the coming months as things start to return to normal.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy