In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into loyal customers. But coming up with original ideas for content can be extremely time-consuming, particularly if you're just starting out building an audience.
Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your website and a big boost for your brand, while a negative review can break a business. In this day and age, a business needs to do everything it can to utilise positive online reviews and turn them into opportunities.
Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page content may be.
A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediately. Business pain points have a detrimental impact on your bottom line, and they need to be solved for your business to move forward.
First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load once a user has clicked to be directed to it.
Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the right customers to your site at the right time, but understanding which is best for what purpose, and for which section of your target market, is crucial to success.
The concept of content marketing isn't rocket science. Fundamentally, it's all about providing something of genuine value to your target audience in the hope that they take an interest in your brand. But putting a lot of time and effort into this venture is risky, and the rewards are not guaranteed.
Today, the internet is a significant platform for businesses, as information is available at the click of the button. Studies have shown that online searches influence about 80% of purchase decisions.
Google is constantly updating and evolving various tools to help people and businesses test website performance. The latest round of updates is no exception to this trend: there are several small, but extremely pertinent analytics tools now available on its Google Optimise platform.
Social media has now become a part of our daily lives. In fact, many businesses are now recognising it as more than just a social platform, but also as a way to connect to customers and to increase brand awareness.