JDR Group's 'Digital Prosperity' Blog

When deciding how to approach your marketing strategy, you’ll most likely be faced with two options: hire a marketing apprentice, or work with an agency. The answer isn’t clear cut, and will depend on the size and structure of your business, your budget, and your expectations. Let’s look at each option in turn and then examine how the two could work together.

The dilemma of whether or not to outsource the creation and delivery of their marketing plans is one that many business owners face. It can be tempting to attempt to cut costs by carrying out your marketing activities in-house, but is this really likely to be a cost-effective decision? Let's look at the matter in more detail.

Whether you're just revamping the design of your company website or rebranding and changing the name of your entire company, changing your domain name might be at the top of your "to do" list. But will it affect your rankings in the search engine results pages (SERPs)? Let's look at the matter in more depth.

LinkedIn advertising gives you a way of reaching a specific B2B audience with ads, videos, images, or inbox messages. Thanks to LinkedIn's customer targeting options, you can pinpoint the people you want your ads to be seen by.

As business growth specialists with more than 10 years of experience with search engine optimisation (SEO), we're often asked if there's any benefit to buying a number of keyword-based domain names and automatically redirecting people who visit them to a single, main website. The short answer, in terms of SEO, is no – but that doesn't mean the tactic can't be advantageous in other ways. Let's examine the issue more closely.

Image source: Tech.Co

As a business owner, you’re surely doing your best to keep up to date with any technologies that can boost your sales. But sometimes it may feel like you’re navigating a never-ending maze of unfamiliar names, acronyms, and products. In your research, you may have come across CRM and marketing automation software, which can be an invaluable tool helping you achieve business growth goals.

Facebook advertising can be a powerful lead generation tool for both consumer-focussed AND B2B companies. However, with more than two billion people actively using the platform, it's vital to target the correct members if you want to get results.

No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology or know-how to do so. Marketing software can help, but with plenty of platforms to choose from, it pays to get it right. HubSpot markets itself on being able to deliver value for a wide range of industries, but is this really true? Let’s take a look.

JDR featured on BBC Radio Derby last night, joining radio host Steve Jordan to discuss the latest news from Prince Harry and Meghan Markle – the couple joined Instagram, and hit 1 million subscribers only 6 hours later!

As modern marketing involves a wide range of highly specialised skills (design, copywriting, SEO, coding, data analysis, etc), many organisations turn to marketing agencies to help them increase leads and build value from existing customers. Marketing agency fees vary depending on the scope and their specialism/experience but can be a significant investment for a business. Is the investment worth it in terms of ROI? Let’s examine the pros and cons of working with an agency.