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Dwindling Sales? - Inbound Marketing Could Turn Things Around & Get Customers Coming To You! “Stranger Things” Have Happened!

Posted by Leanne Mordue on 20-Sep-2019 11:03:24



If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard to believe that harnessing the power of inbound marketing can produce spectacular results for companies in niche industries, but “stranger things” have happened! Let's look at how implementing an inbound marketing strategy could help your business to bloom.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

HubSpot Free Vs MailChimp Free: A Side By Side Comparison

Posted by Will Williamson on 18-Sep-2019 12:00:00

MailChimp has a well-deserved reputation as an efficient and versatile email marketing application – especially considering the low cost and shallow learning curve. We previously discussed the fact that MailChimp have now expanded their capabilities beyond email and are advertising themselves as an all in one marketing platform. We have also compared the paid version of HubSpot with Mailchimp.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How To Make The Most Of LinkedIn Sales Navigator

Posted by Leanne Mordue on 16-Sep-2019 10:00:00

One of the most common questions we get asked about LinkedIn Sales Navigator is whether it's worth using or not. Our view is that it can be a highly effective tool for sales teams seeking to engage with more prospects and close more deals, but the ROI you get will depend on how you employ it. Let's examine LinkedIn Sales Navigator more closely and discover how you can make it work for you.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Content Is Forever - Just Ask Anyone With A Favourite Book!

Posted by Amy Kovulmaz on 12-Sep-2019 17:17:23

13th September is Roald Dahl Day, but what’s that got to do with digital marketing?

Roald Dahl is probably one of the most popular children’s authors of all time. He wrote James and the Giant Peach in the 1960s if you’re of the Boomer generation, and Matilda in 1988 if you’re a Millennial! Most people in the UK know his work and he is still being celebrated to this day - or every 13th September, to be exact. But why is this relevant?

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Why Your Competitors Are Outperforming You On Google – And How To Fix The Issue

Posted by Will Williamson on 03-Sep-2019 15:13:00

It's infuriating when, despite your best efforts at online marketing, your closest competitor's website consistently ranks higher than yours in the search engine results pages (SERPs). What's more, as most business owners know that the better a website performs in the SERPs, the more traffic it's likely to get, it's a dilemma that prompts many people to turn to us for help. So, let's consider the matter in more depth.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Video Marketing Inspiration: 7 Concepts You Can Execute With Ease

Posted by Andrew Gibbins on 02-Sep-2019 16:15:25

Although many business owners know how beneficial it can be to use video content as part of their marketing activities, not all of them can afford to splash out on the services of a professional production company. Luckily, you can create an array of creative videos in-house using fairly inexpensive equipment. Let's take a look at some of the options available to you.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Marketing Your Business On Facebook – Should You Boost Your Posts Or Not?

Posted by Andrew Gibbins on 30-Aug-2019 10:48:47



If you use Facebook for marketing purposes, you may already know that you can pay to 'boost' your posts in order to increase their reach. However, if your company is working on a tight budget, you'll need to consider whether doing so is worthwhile. So, when should – and shouldn't – you boost your Facebook posts, what else do you need to bear in mind, and what other options are available? Let's take a look.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

LinkedIn Live Streaming Is Coming! Are You Ready To Go Live?

Posted by Kerry Baker on 29-Aug-2019 12:01:18



Have you heard? LinkedIn is following in the footsteps of Facebook and Instagram and have jumped on the live streaming wagon! Live video streaming allows broadcasters to share videos with their network in real-time. LinkedIn is currently piloting live video streaming with a few broadcasters, so the feature isn't available to all members or pages yet, but I’m sure it won’t be long before it is available to all!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

7 Ways You Can Use Long-Form Content To Improve Your Inbound Marketing Results

Posted by Leanne Mordue on 27-Aug-2019 12:37:17

Historically, search engine optimisation experts advised their clients to populate their website pages with short pieces of content, usually between 250 and 500 words in length. However, not only is Google now believed to view long-form content as more authoritative than shorter pieces, more of us are choosing to read detailed articles and blog posts online. Let's discuss how long-form content can become an integral part of your marketing strategy.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How To Get The Most Out Of Working With An Inbound Marketing Agency - 5 Top Tips

Posted by Will Williamson on 21-Aug-2019 14:22:00

Hiring a professional agency to assist you with your inbound marketing strategy can help you achieve outstanding results. However, when you're working with an agency, it's important to remember that you're acting as a team and that you each have a part to play. Let's consider how you can contribute.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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