JDR Group's 'Digital Prosperity' Blog

Social media has now become a part of our daily lives. In fact, many businesses are now recognising it as more than just a social platform, but also as a way to connect to customers and to increase brand awareness.

Social media can be a valuable part of your marketing strategy. If you're thinking, "but we've tried Facebook before and it didn't work for us", you're being left behind. More than 1 in 4 of the entire global population use Facebook alone, and that number is growing all the time.

All websites should feature a blog. Whether you run the website for a multinational corporation or your own personal website for business, a blog is extremely helpful. Not only does it allow your potential customers to read and gain new information about your products, service and industry, thereby answering any potential questions they have, they can also be used to drive search engine optimisation (SEO) strategies by incorporating keywords that search engine algorithms pick up on.

All Google users will be familiar with the traditional results displayed for search queries - a list of websites and a text summary. But now, Google is making its search experience more targeted. When searching for certain terms, users will see a much richer display of content in the form of a contextual information block.

Is Instagram’s IGTV right for your business organisation?

LinkedIn is becoming the new king of social media for companies. Facebook is starting to reduce the natural organic reach of companies in favour of their paid ‘sponsored’ methods, and Twitter is generating far less referral traffic than it did several years ago, so many businesses are switching to LinkedIn to help spread their brand, company and core messages. Social media marketing is moving away from the traditional big companies, and LinkedIn is moving in to fill this void.

What do all 3 of these companies have in common, other than raking in billions in profit each year?

It takes ‘the customer is always right’ to a new level: Usability testing allows your product or service users a direct say in identifying its weaknesses and highlighting improvements. By observing how your intended audience actually interacts with your product, usability testing offers an unbiased perspective.

Every decision that every customer makes when completing the consumer journey involves a huge number of conscious and subconscious decisions; the important thing to do as a salesperson is to tap into this and influence their decision making processes with your acute understanding of human psychology and behaviour.

eCommerce is a continuously growing industry with more and more business owners opting to either take their business online or start from scratch by selling there. The internet is a global marketplace, offering companies the chance to sell to customers all over the world at the click of a button in a seamless and easy fashion.

However, growing your business in such a competitive market can be difficult. Here are four tips to help you.