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JDR Group's 'Digital Prosperity' Blog

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6 Marketing Tips To Help Get The Most From Trade Shows, Exhibitions & Events

Posted by Andrew Gibbins on 09-Sep-2019 15:42:51



Trade shows, exhibitions and events are classic ‘outbound’ marketing tactics that can be extremely successful if they are the right events and they are carried out effectively. Many business owners simply send their salespeople with some brochures and business cards to man a stand, but when you are investing thousands of pounds for an event, it’s vital to maximise the opportunity. Here are six ways you can ensure your next event has maximum marketing impact:

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Topics: Strategy

What Can You Automate? 43 Ideas For Sales & Marketing Automation Workflows

Posted by Leanne Mordue on 05-Sep-2019 16:45:30


Marketing automation software can automate important sales and marketing tasks, saving countless hours, reducing errors and improving efficiency. But how can you use this software in practice? Here are 43 ideas for sales and marketing automation workflows:

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Topics: Marketing Automation & Email Marketing

Do I Need A Website For My Start-up Business?

Posted by Leanne Mordue on 04-Sep-2019 10:36:29



It may be a cliché to say this in 2019, but yes, it is essential for all businesses to create a website as soon as possible – even start-ups and local businesses. Many small start-ups used to depend on local advertising, referrals and word-of-mouth to get their first few clients, and only then invest in a website, but this is a risky strategy these days because of the way people research information.

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Topics: Website Design

Why Your Competitors Are Outperforming You On Google – And How To Fix The Issue

Posted by Will Williamson on 03-Sep-2019 15:13:00

It's infuriating when, despite your best efforts at online marketing, your closest competitor's website consistently ranks higher than yours in the search engine results pages (SERPs). What's more, as most business owners know that the better a website performs in the SERPs, the more traffic it's likely to get, it's a dilemma that prompts many people to turn to us for help. So, let's consider the matter in more depth.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Video Marketing Inspiration: 7 Concepts You Can Execute With Ease

Posted by Andrew Gibbins on 02-Sep-2019 16:15:25

Although many business owners know how beneficial it can be to use video content as part of their marketing activities, not all of them can afford to splash out on the services of a professional production company. Luckily, you can create an array of creative videos in-house using fairly inexpensive equipment. Let's take a look at some of the options available to you.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Marketing Your Business On Facebook – Should You Boost Your Posts Or Not?

Posted by Andrew Gibbins on 30-Aug-2019 10:48:47



If you use Facebook for marketing purposes, you may already know that you can pay to 'boost' your posts in order to increase their reach. However, if your company is working on a tight budget, you'll need to consider whether doing so is worthwhile. So, when should – and shouldn't – you boost your Facebook posts, what else do you need to bear in mind, and what other options are available? Let's take a look.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

LinkedIn Live Streaming Is Coming! Are You Ready To Go Live?

Posted by Kerry Baker on 29-Aug-2019 12:01:18



Have you heard? LinkedIn is following in the footsteps of Facebook and Instagram and have jumped on the live streaming wagon! Live video streaming allows broadcasters to share videos with their network in real-time. LinkedIn is currently piloting live video streaming with a few broadcasters, so the feature isn't available to all members or pages yet, but I’m sure it won’t be long before it is available to all!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

What Does Strava Have To Do With Digital Marketing?

Posted by Amy Kovulmaz on 28-Aug-2019 10:05:13

If you’re new to the world of digital marketing, you might be asking ‘What does Strava have to do with all this?’ You’re not wrong to ask. Let’s get into it…

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Topics: Strategy

7 Ways You Can Use Long-Form Content To Improve Your Inbound Marketing Results

Posted by Leanne Mordue on 27-Aug-2019 12:37:17

Historically, search engine optimisation experts advised their clients to populate their website pages with short pieces of content, usually between 250 and 500 words in length. However, not only is Google now believed to view long-form content as more authoritative than shorter pieces, more of us are choosing to read detailed articles and blog posts online. Let's discuss how long-form content can become an integral part of your marketing strategy.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Is MailChimp Now An All-In-One-Marketing Platform?

Posted by Leanne Mordue on 22-Aug-2019 14:01:00



You may already be familiar with Mailchimp, as it's used by companies around the world. It was originally an email marketing service provider but, earlier this year, it announced it had become an all-in-one marketing platform. So, what features does it have and how does it compare to its competitors, particularly HubSpot? Let's examine it more closely.

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Topics: Marketing Automation & Email Marketing

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